SiGMA World 2026

2–5 November 2026 | Rome, Italy

SiGMA is back in Rome, and this time the scale is hard to ignore. More than 30,000 people are expected at Fiera Roma, alongside 1,200+ sponsors and exhibitors and hundreds of speakers from gaming, tech, payments, affiliate marketing and other parts of the industry.

For affiliates, an event this big is useful for a simple reason: almost everyone is there. Operators looking for new traffic, affiliate programs expanding into fresh markets, networks, payment teams, ad tech and other media buyers all end up in the same city for a few days.

Rome is also a good place to watch what is happening on the regulated side of iGaming. The 2026 agenda puts a strong focus on the Italian market, regulation and affiliate marketing, so there is plenty to learn beyond finding another offer to test.

The downside of a huge expo is obvious — you can easily spend half the day walking between halls. Going in with meetings already booked makes much more sense. Active affiliates can also apply for a free Standard Pass, which makes SiGMA especially easy to add to the calendar if you are already working seriously with iGaming traffic.