AdQuantum & 888STARZ Case: over 9,000 FTDs in 3 months

We’re excited to launch our new “Cases” section with a first exclusive success story from AdQuantum — a deep dive into how they scaled traffic for 888STARZ Partners through an iOS application. In just three months, this collaboration brought in over 9,000 FTDs, proving the power of a well-executed mobile strategy. Let’s break down the key insights, challenges, and results of this campaign.

Results of collaboration with AdQuantum

Over the course of just three months, AdQuantum successfully drove more than 9,000 FTDs for 888STARZ, showcasing rapid growth and efficient scaling. The breakdown of contributions is as follows:

• Moloco: 4,999+
• Unity: 1,600+
• ironSource: 2,550+

«We made the decision to partner with the AdQuantum team to promote our iOS app, and it has been an exceptional experience — both easy and highly effective. They are true masters of their craft, with an outstanding ability to drive high-quality traffic in large volumes. Every decision regarding launches and hypotheses was meticulously coordinated with our team, ensuring seamless communication and maximum efficiency».

«Their technical expertise, deep market knowledge, and proactive approach make them not just a reliable partner but also an inspiring one. The team’s responsiveness to inquiries and openness to suggestions have built a strong foundation for a mutually beneficial partnership. Working with AdQuantum is an absolute pleasure, and I wholeheartedly recommend them!», — Viacheslau D., Head of Media Buying, 888STARZ Partners.

Campaign goals and strategies

To drive user acquisition and maximize first-time deposits (FTDs), a structured strategy has been outlined. It focuses on key objectives, traffic optimization, and targeted campaign approaches to ensure efficient growth in priority GEOs.

Objectives:

1. Increase the volume of first-time deposits (FTDs);
2. Attract new paying users in key African countries: Côte d’Ivoire. Cameroon, Egypt, Senegal (CI, CM, EG, SN);
3. Explore and optimize various traffic channels;
4. Develop and test high-performing ad creatives.

Specified strategy:

• Leverage high-performing traffic sources:
  
  Focus on the most effective traffic sources, including Moloco, Unity, and ironSource, to maximize FTD volumes and optimize ad campaigns with precision.
  
• Focus on GEO-specific performance:
  
  Target key regions (CI, CM, EG, SN), taking into account their unique characteristics and potential to attract paying users.
  
• Focus on CPA-driven efficiency:
  
  Optimize campaigns by focusing on CPA as the primary metric, ensuring cost-effective acquisition of first-time deposits across all traffic sources.
  
• Adopt creative strategies for GEOs:
  
  Develop and test localized creatives to increase relevance in priority regions.
  
• Evaluate and scale campaigns:
  
  Test new approaches and scale successful campaigns to achieve maximum FTD growth.

Infographics on user acquisition

And here’s an infographic showcasing data that have delivered strong user acquisition results:

Pro tip: Testing multiple traffic sources is essential, even when the primary channel delivers strong results. It opens up opportunities for horizontal scaling and maximizes the lifespan of creatives by utilizing them across a variety of platforms.

Top performing GEOs and unique creatives

AdQuantum collaboration on 888STARZ Partners campaigns showcases impressive results across multiple geographic regions. Initially, they focused on a few key markets where the app was available, but over time, the campaign strategy expanded to target more GEOs with high potential for FTDs.

Achieving strong performance across multiple regions requires not only strategic GEO selection but also a tailored approach to creatives. For 888STARZ, we developed and tested 14 unique creatives, each meticulously localizing the specific markets we targeted: Côte d’Ivoire, Cameroon, Egypt, Burkina Faso, and Benin.

This localization went beyond simple translation — it involved adapting visuals, messaging, and cultural aspects to resonate with the audience of each country. By aligning creatives with user expectations and regional preferences, we maximized engagement and ensured a seamless user experience across diverse markets.

And now you have it! Just imagine: over 9,000 FTDs just in 3 months! How great is that? So this was only one of many successful cases of cooperating with 888STARZ Partners. Do you have the mobile app on alpha or later stage? We have investments, marketing resources, and extensive expertise in app promotion. With us you can increase your profits too! For this contact your personal manager and get more details on offer.