Dennis Stets

I’m Dennis Stets, the author behind this blog dedicated to affiliate marketing. With 3+ years of experience in the digital marketing world, I've explored a variety of niches, but my true passion lies in the iGaming industry. Over time, I've honed my skills in GEO-targeted strategies, focusing on the Betting and Gambling verticals. My goal is to help fellow affiliates navigate the complexities of the iGaming niche, providing practical insights and strategies to drive traffic and boost conversions. Whether you're just starting or looking to optimize your campaigns, I aim to share the knowledge needed to succeed in this dynamic and competitive industry.

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Articles from this author: 351

Dennis Stets

18.08.2026

14 min

Is 50% RS at 888STARZ Partners a Scam? What’s Really Behind This Number

A 50% Revenue Share sounds pretty straightforward: the player generates revenue, the affiliate gets half, and the brand keeps the other half. But the real economics of the iGaming industry is more complicated. It’s not necessarily because an affiliate program is hiding part of the payout or calculating commissions incorrectly. The main issue is how […]

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Dennis Stets

09.07.2026

26 min

Affiliate Programs as a Way to Make Money: Cases and Tips

You can be the best media buyer in the world, but if you choose the wrong affiliate program, start working with a sketchy offer, or promote a product with poor conversion and retention rates, your money will go down the drain. In 2026, affiliate marketing is no longer about easy money — it’s about making […]

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Dennis Stets

25.06.2026

17 min

What Is Win Rate in Marketing and Why Should Gambling Affiliates Care

There’s one metric in media buying that beginners usually overlook. Let’s say you’ve launched your first campaign in Sri Lanka with 888STARZ Partners affiliate program. Impressions are coming in, CTR looks fine, you’re getting clicks, but overall reach is still tiny. In this situation, one of the first things worth checking is your win rate. […]

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Dennis Stets

29.05.2026

20 min

Spend Like a Pro: What “Spend” Means in Affiliate Marketing

Affiliate marketing is a game of precision, where your profit depends on every cent you put into ads. At the core of that math is spend – the metric that shows how much money you’ve actually invested into traffic. But spend isn’t just a number disappearing inside ad accounts. It’s your starting point for everything: […]

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Dennis Stets

26.05.2026

39 min

Teaser Networks: What They Are and How to Work with Them

Teaser networks are basically the dinosaurs of the affiliate world. They showed up back when the internet was just figuring out how to sell ads, and banners screaming “SHOCK!” or “You won’t believe this!” were pulling insane CTRs simply because people had never seen anything like it before. A lot has changed since then. Users […]

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Dennis Stets

21.05.2026

2 min

888STARZ Partners is heading to MAC Affiliate Conference

MAC 2026 is coming up on May 26-27, and this time 888STARZ Partners team is heading to the capital of Armenia – Yerevan. The well-known event brings together operators, affiliates, media buyers, and traffic teams from across the CIS, MENA, and Eastern European markets – a solid mix of people who are actually moving volume […]

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