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29 min

iGaming SEO: How to Rank Gambling Sites

In the high-stakes arena of iGaming SEO, organic search visibility transcends its role as a marketing channel to become a cornerstone business asset. With paid advertising facing ever-tighter regulatory constraints, a sophisticated command of SEO for gambling sites is the definitive factor in securing sustainable growth and outpacing competitors in 2026. The 888STARZ Partners team […]

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Dennis Stets

25.07.2025

15 min

Smart Links in Affiliate Marketing: When They Work and When They Don’t

Driving traffic to a single offer and endlessly testing funnels, creatives, and audiences is the timeless classic of affiliate marketing. But there’s a faster and often more efficient approach: instead of running dozens of manual tests, you can use a smartlink. In this new article from the 888STARZ Partners blog, we’ll break down how smartlinks […]

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Dennis Stets

30.05.2025

18 min

Learn the Basics: What is Pop Traffic and How to Monetize It

Let’s talk about pop traffic. You’ve seen the debates: “Is it dead?” — “No, it’s untapped!”. Meanwhile, terms like pop-up, pop-under, and clickunder get thrown around like they’re the same thing (spoiler: they’re not). But here’s the real question: Does this ad format still convert in affiliate marketing? And can it survive the privacy-first, ad-blocker-heavy […]

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Dennis Stets

07.05.2025

23 min

How to Drive Traffic: Best Sources for Gambling in 2026

If you ever tried generating traffic to gambling offers, you’ve probably dealt with ad account bans, sky-high click prices, and poor conversion rates. Some affiliates burn through their budgets without even getting a single FTD. More often than not, the problem comes down to one thing: choosing the wrong iGaming traffic source and setting up […]

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Dennis Stets

21.04.2025

33 min

How to Make Money with ChatGPT: Top Ideas for Affiliate Marketing

ChatGPT has stormed into affiliate marketing — it’s already replaced some jobs and is about to take others. But what about media buyers? Those who’ve managed to harness the power of neural networks are already earning significantly more. AI writes, tests, calculates — while the human simply oversees the process, saving time and budget. In […]

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Ivan Kovtun

11.04.2025

14 min

How to Run Sports Betting Advertising Campaigns

The betting vertical is considered one of the most lucrative for a reason. It’s a huge market that, with the right approach to shedding, can bring good profits. But there is a nuance — it can be challenging to promote betting offers if you don’t know all the intricacies of launching successful advertising campaigns. In […]

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Dennis Stets

31.03.2025

13 min

Key SEO Trends in Affiliate Marketing for 2026

High-quality SEO optimization is your chance to attract a powerful stream of organic traffic from search engines. But if you’re a webmaster or have ever managed a website, you know how unpredictable search algorithms can be — pages fail to index, updates disrupt rankings, and traffic issues appear out of nowhere. The key to SEO […]

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Ivan Kovtun

18.03.2025

9 min

How to Collaborate with Influencers in iGaming

Affiliate marketing is a constant hunt for new profit sources. Some bet on push notifications and native ads, while others test pop-ups and teasers. But there’s another method many underestimate: influencer marketing. Yes, working with bloggers is harder than launching another Facebook ad, but the results can be exponentially better. In this article, the 888STARZ […]

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Dennis Stets

10.03.2025

16 min

Top Countries for Legal Casino Advertising

In many Tier countries, the gambling industry has a mixed reputation and perception. Gambling advertising is often restricted or even prohibited, partly due to the presence of unscrupulous operators. Some operators may manipulate game mechanics or random number generators (RNG), while others delay payouts altogether. That’s why affiliates should focus on regions where iGaming is […]

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Dennis Stets

27.02.2025

12 min

How to Promote Online Casinos in Tier 3 Countries

The population in Tier 1 and Tier 2 GEOs has a high average income, which is why traffic from these countries is accepted at higher rates, attracting most webmasters to target these regions. However, for the same reason, competition in these GEOs is significantly higher, making it challenging for both beginners and even experienced mediabuyers […]

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