optimization

Dennis Stets

16.09.2026

888 15 min

Smart Cross-Sell in iGaming: How to Strengthen Betting Traffic and Move Part of It Into Slots Without Hurting LTV

In 2026, the biggest challenge is no longer just buying traffic. The real challenge is keeping players inside the product without burning them out with aggressive offers. Betting audiences have become much more sensitive to direct selling. Users see push notifications, banners, promo codes, “urgent” bonuses and casino offers every day. That is why the […]

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Dennis Stets

25.06.2026

888 17 min

What Is Win Rate in Marketing and Why Should Gambling Affiliates Care

There’s one metric in media buying that beginners usually overlook. Let’s say you’ve launched your first campaign in Sri Lanka with 888STARZ Partners affiliate program. Impressions are coming in, CTR looks fine, you’re getting clicks, but overall reach is still tiny. In this situation, one of the first things worth checking is your win rate. […]

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Dennis Stets

29.05.2026

888 20 min

Spend Like a Pro: What “Spend” Means in Affiliate Marketing

Affiliate marketing is a game of precision, where your profit depends on every cent you put into ads. At the core of that math is spend – the metric that shows how much money you’ve actually invested into traffic. But spend isn’t just a number disappearing inside ad accounts. It’s your starting point for everything: […]

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Dennis Stets

08.04.2026

888 21 min

Affiliate Marketing in 2026: How to Earn in the New Reality

Affiliate marketing keeps changing in 2026. The market looks different, and the rules are no longer the same. AI tools have become standard, and traffic sources are no longer limited to a few familiar platforms. In this article, the 888STARZ Partners team explains how affiliates can still make money in the current environment. Key Promotion […]

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Dennis Stets

23.01.2026

888 9 min

What Is Behavioral Factor Manipulation in SEO

SEO in iGaming is one of the few ways to generate large volumes of high-quality organic traffic without paying for ads. In the past, search algorithms focused heavily on keyword density. Today, user behavior has become one of the key ranking factors – how people interact with search results and with the site itself. Behavioral […]

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Dennis Stets

21.01.2026

888 10 min

How to Create a Link Building Strategy for Your Website

Content and keywords alone won’t move a site to the top. Without backlinks, growth usually stalls. That’s especially true in competitive niches. To build links in a controlled way, you need a link building strategy. Otherwise, links appear randomly, rankings jump up and down, or don’t move at all. In this article, the 888STARZ Partners […]

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