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optimization

17.09.2025

9 min

The 2026 iGaming Affiliate Tech Software: From Smart Tracking to Campaigns Optimization

In the iGaming market 2026, competitors and big players have already acquired technical software, AI-driven, and 360 analytics, which significantly complicates matters for solo players and small teams. Failure to accept objective realities is equal to defeat. But there is a solution, and this article from 888STARZ Partners will serve as your guide to building […]

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Dennis Stets

12.09.2025

16 min

Casino Affiliate Program Onboarding for Pro Marketers: 5 Setup Steps to Avoid Tracking Losses

Integrating into a new casino affiliate program as an experienced marketer usually feels like this: you want to launch the offer quickly, but your mind is full of doubts and questions: “What if the tracker misses deposits? What if user payments fail? Will my traffic get cut? And overall, will I even know where my […]

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Alexander Kuliev

10.09.2025

15 min

Online Casino Affiliate Deals in 2026: How Direct Partnerships Can Boost Your LTV

It might seem that competition in the gambling industry has practically reached its peak, and the cost per player has skyrocketed. Is that really the case? Today, the winner is the one who has learned to attract not just players, but a loyal audience with a high LTV. Therefore, in this latest article from 888STARZ […]

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Dennis Stets

05.09.2025

19 min

The Real ROI of Affiliate Casino Programs: Calculating Profit Beyond First Deposits

If you’re evaluating ROI in casino affiliate programs solely based on FTD, you’re making a fundamental mistake from the outset. It may seem simple: if the first-time deposits cover your traffic costs, then all the profit is yours. But, my friend, that’s not the case: the real picture of profitability only becomes clear over time, […]

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Dennis Stets

20.08.2025

8 min

Why Reg2Dep Matters More Than a Fixed CPA

In addition to CTR and ROI, there are metrics for evaluating the effectiveness of affiliate offers. For many webmasters, the only metric remains the fixed rate per registration — CPA. However, assessing offers solely based on CPA is fundamentally incorrect, as there is a much more effective parameter — Reg2Dep. Today, the 888STARZ Partners team […]

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Dennis Stets

19.08.2025

25 min

How to Make Effective Prelanding Pages for iGaming: Tips and Examples

You already know how an affiliate funnel works: banner, creative, ad — and then the landing page. But there’s often an extra step in between that can make a big difference — the prelander. Why use it? Simple: a good prelander isn’t just a filler, it can seriously boost your conversions. In this guide, the […]

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Dennis Stets

25.07.2025

15 min

Smart Links in Affiliate Marketing: When They Work and When They Don’t

Driving traffic to a single offer and endlessly testing funnels, creatives, and audiences is the timeless classic of affiliate marketing. But there’s a faster and often more efficient approach: instead of running dozens of manual tests, you can use a smartlink. In this new article from the 888STARZ Partners blog, we’ll break down how smartlinks […]

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Dennis Stets

16.07.2025

19 min

TikTok & Instagram Creators in Kenya: Make Money from Football Content with iGaming

The African iGaming market is growing at a rapid pace, and Kenya is one of the main drivers of that growth. The country has a young, mobile, football‑obsessed audience that practically lives on social media. TikTok and Instagram are especially popular here, with local influencers racking up tens and even hundreds of thousands of views […]

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Dennis Stets

27.06.2025

17 min

How Sri Lankan Webmasters Are Making Money with iGaming

Sri Lanka is gradually emerging from the shadows on Asia’s affiliate marketing map. At first glance, it seems like a small and underexplored market with little competition — but that’s exactly where its potential lies: traffic is cheap, competition is lower than in India or even Bangladesh, and local interest in gambling products is steadily […]

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Ivan Kovtun

20.06.2025

8 min

How to Drive iGaming Traffic to Hungary: A Guide and Detailed GEO Overview

The 888STARZ affiliate program has added a new Tier-1 GEO for diving traffic — Hungary! This is a crucial step not only for us but also for you, as it opens up access for our partners to this promising and highly profitable market. We have prepared a detailed overview of this GEO to mark this […]

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Ivan Kovtun

19.06.2025

13 min

RTB Meaning in Marketing: What Real-Time Bidding Really Is

Advertising on Facebook, Google, or, in fact, almost any online advertising, goes through a long journey before reaching the user. Along the way, it takes part in an auction where advertisers automatically compete for the chance to show their ad to a visitor. These auctions happen so fast that they’re completed before the user’s page […]

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Ivan Kovtun

09.05.2025

15 min

Popunder Ads for Affiliates: What It Is, How It Works, and Why It’s Still Profitable

Popunder is considered one of the oldest advertising formats — it is over 20 years old. Because of this, many people think. Popunder is no longer relevant, but in fact, it is still competitive even in comparison with SMM or contextual advertising. In this article 888STARZ Partners team specialists will analyze how this type of […]

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optimization

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