optimization

20.11.2025

25 min

Gambling in Affiliate Marketing: How to Calculate Your Break-Even Point and Actually Make a Profit

In affiliate marketing, it’s not just the clicks and conversions that matter — the real profit is built across the entire funnel. And if you generate gambling traffic purely on gut feeling, that’s the fastest way to burn money. Estimating budgets “by eye” and ignoring basic financial math almost guarantees you’ll end up throwing cash […]

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Dennis Stets

07.11.2025

32 min

Marketing in iGaming Vertical: How to Build a Clear System for Testing Offers and Funnels

You can drive tens of thousands of clicks a day — but if you don’t understand how to properly test offers and funnels, it all turns into an expensive hobby. Without a clear testing framework, you risk burning through campaigns with zero analytics to show for it. In gambling, that hurts even more. Competitors cut […]

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Dennis Stets

23.10.2025

18 min

Essential Features Every iGaming Affiliate Platform Should Have

For an affiliate, a partner program isn’t just a place to attract traffic — it’s a full-fledged platform for work. And then you trust it with your money, time, and resources. That’s why choosing a platform to monetize iGaming traffic should be approached just as carefully as picking a tracker or payment system — by […]

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Alexander Kuliev

25.09.2025

9 min

White Label Casino Solutions: Pros, Cons, and What Affiliates Should Know

Affiliates in the iGaming sphere often face a choice: continue driving players to existing platforms or take the next step and launch their own online casino. This is where the White Label model comes to the forefront as a viable option. In this article from 888STARZ Partners, we will examine how white label casinos are […]

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Alexander Kuliev

17.09.2025

9 min

The 2026 iGaming Affiliate Tech Software: From Smart Tracking to Campaigns Optimization

In the iGaming market 2026, competitors and big players have already acquired technical software, AI-driven, and 360 analytics, which significantly complicates matters for solo players and small teams. Failure to accept objective realities is equal to defeat. But there is a solution, and this article from 888STARZ Partners will serve as your guide to building […]

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Dennis Stets

12.09.2025

16 min

Casino Affiliate Program Onboarding for Pro Marketers: 5 Setup Steps to Avoid Tracking Losses

Integrating into a new casino affiliate program as an experienced marketer usually feels like this: you want to launch the offer quickly, but your mind is full of doubts and questions: “What if the tracker misses deposits? What if user payments fail? Will my traffic get cut? And overall, will I even know where my […]

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Alexander Kuliev

10.09.2025

15 min

Online Casino Affiliate Deals in 2026: How Direct Partnerships Can Boost Your LTV

It might seem that competition in the gambling industry has practically reached its peak, and the cost per player has skyrocketed. Is that really the case? Today, the winner is the one who has learned to attract not just players, but a loyal audience with a high LTV. Therefore, in this latest article from 888STARZ […]

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Dennis Stets

05.09.2025

19 min

The Real ROI of Affiliate Casino Programs: Calculating Profit Beyond First Deposits

If you’re evaluating ROI in casino affiliate programs solely based on FTD, you’re making a fundamental mistake from the outset. It may seem simple: if the first-time deposits cover your traffic costs, then all the profit is yours. But, my friend, that’s not the case: the real picture of profitability only becomes clear over time, […]

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Dennis Stets

20.08.2025

8 min

Why Reg2Dep Matters More Than a Fixed CPA

In addition to CTR and ROI, there are metrics for evaluating the effectiveness of affiliate offers. For many webmasters, the only metric remains the fixed rate per registration — CPA. However, assessing offers solely based on CPA is fundamentally incorrect, as there is a much more effective parameter — Reg2Dep. Today, the 888STARZ Partners team […]

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Dennis Stets

19.08.2025

25 min

How to Make Effective Prelanding Pages for iGaming: Tips and Examples

You already know how an affiliate funnel works: banner, creative, ad — and then the landing page. But there’s often an extra step in between that can make a big difference — the prelander. Why use it? Simple: a good prelander isn’t just a filler, it can seriously boost your conversions. In this guide, the […]

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Dennis Stets

25.07.2025

15 min

Smart Links in Affiliate Marketing: When They Work and When They Don’t

Driving traffic to a single offer and endlessly testing funnels, creatives, and audiences is the timeless classic of affiliate marketing. But there’s a faster and often more efficient approach: instead of running dozens of manual tests, you can use a smartlink. In this new article from the 888STARZ Partners blog, we’ll break down how smartlinks […]

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Dennis Stets

16.07.2025

19 min

TikTok & Instagram Creators in Kenya: Make Money from Football Content with iGaming

The African iGaming market is growing at a rapid pace, and Kenya is one of the main drivers of that growth. The country has a young, mobile, football‑obsessed audience that practically lives on social media. TikTok and Instagram are especially popular here, with local influencers racking up tens and even hundreds of thousands of views […]

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optimization

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