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Dennis Stets

20.08.2025

8 min

Why Reg2Dep Matters More Than a Fixed CPA

In addition to CTR and ROI, there are metrics for evaluating the effectiveness of affiliate offers. For many webmasters, the only metric remains the fixed rate per registration — CPA. However, assessing offers solely based on CPA is fundamentally incorrect, as there is a much more effective parameter — Reg2Dep. Today, the 888STARZ Partners team […]

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Dennis Stets

25.07.2025

15 min

Smart Links in Affiliate Marketing: When They Work and When They Don’t

Driving traffic to a single offer and endlessly testing funnels, creatives, and audiences is the timeless classic of affiliate marketing. But there’s a faster and often more efficient approach: instead of running dozens of manual tests, you can use a smartlink. In this new article from the 888STARZ Partners blog, we’ll break down how smartlinks […]

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Dennis Stets

27.06.2025

17 min

How Sri Lankan Webmasters Are Making Money with iGaming

Sri Lanka is gradually emerging from the shadows on Asia’s affiliate marketing map. At first glance, it seems like a small and underexplored market with little competition — but that’s exactly where its potential lies: traffic is cheap, competition is lower than in India or even Bangladesh, and local interest in gambling products is steadily […]

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Ivan Kovtun

19.06.2025

13 min

RTB Meaning in Marketing: What Real-Time Bidding Really Is

Advertising on Facebook, Google, or, in fact, almost any online advertising, goes through a long journey before reaching the user. Along the way, it takes part in an auction where advertisers automatically compete for the chance to show their ad to a visitor. These auctions happen so fast that they’re completed before the user’s page […]

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