tier 1

Ivan Kovtun

02.07.2025

888 12 min

What are Tier-1 Countries and How to Work with Them in iGaming

Tier-1 regions are widely considered the pinnacle of mastery in affiliate marketing. The combination of high-quality traffic and intense competition makes generating traffic for Tier-1 profitable but extremely challenging. However, to succeed in Tier-1, you don’t necessarily need to be part of a media buying team or have 10+ years of experience — even mid-level […]

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Dennis Stets

10.03.2025

888 16 min

Top Countries for Legal Casino Advertising

In many Tier countries, the gambling industry has a mixed reputation and perception. Gambling advertising is often restricted or even prohibited, partly due to the presence of unscrupulous operators. Some operators may manipulate game mechanics or random number generators (RNG), while others delay payouts altogether. That’s why affiliates should focus on regions where iGaming is […]

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Dennis Stets

19.02.2025

888 13 min

Top GEOs for 888STARZ Partners

Choosing a GEO is not just a preparation step; it’s the foundation of any successful advertising campaign. Almost everything depends on it: from the complexity of promotion to the final profit. But what do you do when many affiliate programs are limited in the regions they offer, forcing webmasters to work with highly competitive countries […]

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Dennis Stets

30.01.2025

888 15 min

How to Drive Betting Traffic in Canada

Canada is more than just hockey and maple syrup. It’s also a highly promising Tier 1 GEO with strong purchasing power, a sizable population, and a well-established sports culture. Additionally, sports betting in Canada is legal in most provinces. According to Statista, the online betting market in Canada is projected to generate $1.12 billion in […]

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888 24 min

Best GEOs for Betting Ads

The worldwide iGaming vertical is highly influenced by online betting. According to a recent study by WorldMetrics, the industry has almost doubled in the last couple of years alone, and by 2027 will be valued at $127.3 billion (reaching 3.2 billion active users).  This includes the promising cybersports sector, where online betting has increased by […]

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