Best Push Traffic Sources for iGaming

As push traffic is used more and more to advertise iGaming services, there is an increasing need for reputable, high-quality networks to purchase push traffic. We have already talked about the importance of Push notifications, their advantages and disadvantages here. This time we decided to talk about sources of push traffic, what Ad networks specialize in it and how to work with them.

How to choose the best source of push traffic?

Before we start reviewing the best push traffic networks, we need to explain what to look for when choosing a source. Even if you are:

— promoting the most profitable offer,
— have selected the highest quality creatives,
— have an impressive experience in promoting gambling and betting offers,

without an optimal advertising network all this will be meaningless. Here’s what you need to check when choosing an advertising network for push traffic:

• Traffic volumes. Reliable Push ad networks always indicate the traffic volumes you can get when launching an ad campaign. Often in the assortment of such networks there are special trackers which show you the average number of impressions per day for any GEO. If the network prefers not to share such data, pay attention to more transparent platforms.
• Campaign launch cost. It is very important that the Push network has the tools necessary to analyze the cost of launching an advertising campaign. In particular, the average rates in different GEOs. Without this information, you would  not be able to calculate the advertising budget.. If the ad network discloses information about the rates, but they do not fit your budget, you need to look for another platform.
• Ad network rules. Each push traffic advertising network has its own rules regarding the topics and methods of promoting offers. If your strategy doesn’t meet the platform’s standards, your profile can be blocked.
• Platform reliability. Be sure to choose networks with prompt tech support, transparent terms and good reviews. 
• Convenience and integrations. You should also care about the convenience of working with the chosen push network. Assess how intuitive the interface is, what tools are available, whether there is a demo version of the advertising cabinet, whether you can integrate your external services with the platform or not

Top 5 Best Push Notification Ad Networks

We chose these networks based on their usability, functionality, transparency of terms and conditions, and amount of audience reach.

RichPush

RichPush is a leading advertising platform founded in 2018, specializing in push notifications and other ad formats. RichPush’s statistics are impressive — 5+ billion impressions across 200+ countries every day, so the platform is extremely effective in gaining a wide reach for running iGaming campaigns. The platform strictly selects publishers to attract quality traffic and has various tools for real-time analytics.

Advantages:

• Reputable platform with years of credibility;
• Launch campaigns in 250+ GEOs;
• Huge audience reach;
• Deep customization of targeting to attract targeted leads;
• Guarantee high-quality traffic by screening out unreliable advertisers.  

Disadvantages:

• No referral program;
• Complicated interface due to an overabundance of features;
• Slow moderation due to the large number of requests.

Push.House

A worldwide push notification network, Push.House draws users straight from partners and publications. With Push.House, you can swiftly improve advertising campaigns, do deep targeting, and maintain real-time statistics to personalize alerts. 

Benefits:

• Low minimum cost per click ($0.001);
• High conversion rate due to personalization of Push notifications;
• Suitable for large-scale campaigns due to deep customization.

Disadvantages:

• No payment format for conversions, only CPC;
• Traffic is often of low quality due to bots and spoofing;
• Uncomfortable interface for an inexperienced user.

RollerAds

RollerAds is a convenient platform for running push notifications and pop-under campaigns with huge traffic volumes of 5 million clicks and 2 billion impressions daily. The RollerAds platform has an intuitive Push Notification builder, access to real-time statistics, support for push, in-page push, pop-under formats, and the ability to track key campaign metrics for optimization.

Benefits:

• Easy campaign creation and availability of a visual notification builder;
• CPC from $0.001;
• 13 targeting settings.

Disadvantages:

• Few ways to fund your account;
• Some users note a high rate of fraud;
• Restrictions on transferring subscription databases to other platforms;

AdMaven

AdMaven is a push notification network that focuses on gambling, betting, and other high-converting segments. It is popular for its high display rate and audience segmentation feature for sending out push notifications. The platform also supports integrations with affiliate networks and automation of campaign settings.

Benefits:

• High display frequency and optimization for the iGaming niche;
• Support for audience segmentation into groups;
• Automation of basic processes to reduce setup time;

Disadvantages:

• Tech support for webmasters is delayed;
• Few methods of account replenishment.

PushGround

PushGround is an advertising platform focused on push-campaign optimization. It offers A/B testing, easy targeting setup, and integration with popular affiliate networks. 

Benefits:

• Possibility of A/B-testing to improve CTR;
• Support of advertising formats (web-push, in-page, pop-ads.

Disadvantages:

• The Interface is cluttered, and beginners will have a hard time figuring it out;
• No free demo version.

Conclusion

We have listed only 5 ad networks to run Push notifications, but choosing the best platform depends only on your personal preferences, traffic spill strategy and budget. The most important thing is to work only with reliable, honest networks that have earned a good reputation and can boast many positive reviews.  Hopefully, we helped you find the most suitable advertising network for launching push campaigns in affiliate marketing. If you still haven’t found a profitable push spilling offer, we recommend registering with 888STARZ Partners.  In our affiliate program, you will find a lot of betting and gambling offers in more than 100 GEO, and for partners driving large volumes of traffic, we offer in-house offers with the most favorable conditions on the market.