Best trackers for affiliate marketing

In order to run profitable advertising campaigns, affiliate marketers need a bunch of different tools: from email marketing services to anti-detect browsers and software for cloaking. However, the most in-demand is another software that allows you to track the results and optimize them — affiliate tracking platforms. Today at 888STARZ Partners blog we’ll explain what a tracker is, the types available, and provide a list of the top 15 best options on the market.
What is a tracker?
A tracker is a special tool that collects ad campaigns data from advertising networks and affiliate programs. With a tracker, you can easily find out what device the user has and from which traffic source he came, what browser was used, and which creatives are driving more conversions. Moreover, this useful data can be gathered from all your campaigns and collected in a single tracker, subsequently using this information for testing and optimization.
Types of affiliate tracking software
Affiliate marketing trackers are divided into two categories, each with its own features and drawbacks: server-based and cloud-based trackers. Let’s take a closer look at each type.
Server-based
Server-based trackers are standalone software solutions that need to be installed on your own server and properly configured to start collecting data from advertising campaigns. These trackers are commonly used for regular work in one and the same GEO, also they have no restrictions on the amount of traffic, and the information is updated in real time.
However, when running advertising campaigns on several GEOs, the speed of data updating is greatly reduced. Server-based trackers are purchased with a one-time payment, but you will also need to pay for server maintenance and buy additional licenses when affiliate marketers in several countries at once. Server trackers are a very niche and situational, but very useful tool that is only suitable for experienced webmasters.
Cloud-based
Cloud trackers are online services that can be used without prior software installation and configuration, and all information about advertising campaigns is stored in the cloud. They are more popular among affiliates than server-based ones, as they are more convenient and allow collecting data from all GEOs. Cloud trackers are paid by subscriptions or limited traffic plans. Cloud trackers are often used by both beginners and advanced webmasters for their ease of use and customization.
Using our built-in tracker from 888STARZ Partners you won’t have to deal with server hosting or face the limitations of cloud trackers. Our partners gain immediate access to all the benefits of a free integrated tool without the need for complex setup or hosting fees.
Top 15 best affiliate trackers
You can find a huge number of good affiliate marketing trackers on the web, each of which is endowed with its own strengths and weaknesses. However, not every one of them can really be ranked among the best affiliate marketing trackers, so the search for the right tool can take a long time. The 888STARZ Partners team understands this challenge, so today we decided to analyze the market of marketing tools and created our own rating of the most useful and functional trackers that will suit both experienced and novice affiliate marketers.
1. Keitaro
Keitaro is one of the most popular server-side traffic trackers with a wide functionality for tracking metrics and analytics, which is perfect for managing your advertising campaigns.
Pricing
- Keitaro has a pricing plan, so webmasters can choose the payment format that best suits their needs:
- Starter — $49 per month. A stripped-down version for one user with one domain and certificate;
- Advanced — $89 per month. A version with an expanded number of domains and other additional features;
- Expert — $129 per month. Up to 5 users and 500 domains;
- Team Access — $249 per month. For up to 50 users and 5,000 domains;
- Corporate License — $499 per month. Full unlimited and personal manager.
Pros
- Comprehensive functionality and additional services;
- Integration with more than 120 traffic sources;
- Over 250 templates for campaign customization;
- Widely known and trusted platform;
- 24/7 support and 14-day free trial.
Cons
- Difficult to learn for beginners;
- No cloud-based version available;
- High cost for the fully-featured plan.
At 888STARZ Partners, all users can access Keitaro tracker setup services, enabling partners to conveniently track the effectiveness of traffic directed to Gambling offers.
2. Binom
Binom is a traffic tracker designed for monitoring, managing, and optimizing ad campaigns. It boasts high response speeds, unlimited traffic limits, and a user-friendly interface, even for beginners.
Pricing
- The initial plan is $69 per month. Traffic up to 17 million clicks per day, unlimited number of users and domains, lifetime data storage, integration with traffic sources, triggers and notifications;
- Professional plan — $104 per month. Traffic up to 260 million clicks per day, unlimited users and domains, lifetime data storage, improved traffic processing, new database architecture and interface.
Pros
- Low latency for real-time data;
- No limits on the amount of traffic;
- Intuitive, beginner-friendly interface.
- Customizable feature panel;
- Available in both server-based and cloud-based versions;
- Free 31-day demo access.
Cons
- Delays in customer support response;
- Limited range of advanced tools;
- Performance issues with high traffic volumes.
3. BeMob
BeMob is a user-friendly and free tracker with a focus on simplicity and automation, offering intuitive reports and a wide range of useful tools.
Pricing
- Free — 100,000 events monthly, 1 month of data storage, up to 10 campaigns and basic functionality;
- Professional — $49 per month. 1 million events per month, 6 months of data storage, 25 custom domains with SSL;
- Business — $249 monthly. 10 million events per month, 9 months of data storage, 30 custom domains with SSL;
- Enterprise — $499 monthly. 30 million events per month, 12 months of data storage, 50 custom domains with SSL.
Pros
- API integration with multiple traffic sources including Facebook, Instagram, and TikTok;
- Preconfigured templates for traffic sources;
- Real-time analytics;
- Fully free plan available for entry-level users.
Cons
- Most advanced features require additional payment;
- Can experience slowdowns with large data volumes;
- Lacks automated campaign optimization.
4. RedTrack
RedTrack is one of the most user-friendly cloud-based trackers for affiliate marketing, featuring an intuitive interface, responsive support, and convenient functionality.
Pricing
- Solo — $149 per month. 1 user, 3 domains, 3,000,000 tracking events per month. You have to pay $0.03 for overspending over the limit or $30 per 1 million additional events;
- Team — $399 per month. 5 users, 10 million tracking events per month. Additional cost for exceeding limits: $0.02/event or $20 per 1 million extra events.
Pros
- Tracks over 30 metrics for in-depth analysis;
- Various useful tools and extensive automation options;
- Ready-made templates for more than 70 traffic sources.
Cons
- Difficult to customize for beginners due to the range of features;
- iOS apps may experience occasional functionality issues.
5. Zeustrack
Zeustrack is a powerful traffic tracking platform, offering flexible settings and optimization for different types of ad campaigns.
Pricing
- Free Plan — 1 user per team, 5 IP address slots, 10 domain slots, limit of 1k events per month;
- Optimal Plan — €399 per month. 1 user per team, 15 IP address slots, 30 domain slots, no event limit, full set of filters, customization option;
- Professional Plan — €675 per month (paid annually). 15 users per team, 25 IP address slots, 50 domain slots, no event limit, full set of filters, full functionality for teams, customizability.
Pros
- Built-in domain management;
- Built-in role management for affiliate teams;
- Detailed real-time reports.
Cons
- High pricing for the plans.
6. ClickFlare
ClickFlare is a convenient and high-quality cloud-based system for tracking the effectiveness of advertising campaigns with advanced automation capabilities.
Pricing
- Starter — $69 per month. There are no limits on the number of campaigns, landing pages, active offers, traffic sources and affiliate networks, 3 customizable domains with SSL and 1 million events are available;
- Pro — $169 per month. 2 million events, 6 customizable domains and API statistics download;
- Master — $329. Up to 20 million events per month, 10 customizable domains, API access to manage or create campaigns, VIP user support.
Pros
- Dynamic partner link filling on landing pages;
- Support for complex funnels;
- Automatic testing of landing pages and keywords;
- Great for tracking a variety of traffic sources;
- User-friendly interface.
Cons
- Limited traffic source templates;
- Challenges with integrating third-party APIs.
7. WeCanTrack
WeCanTrack is a cloud-based traffic tracking platform that supports a wide range of features and integrates over 350 affiliate networks into one convenient system.
Pricing
- Small Affiliate — €59. 20 accounts, 500 transactions, 25,000 clicks and 100,000 events;
- Medium Affiliate — €129. Unlimited number of accounts, 5,000 transactions, 125,000 clicks and 500,000 events;
- Advanced Affiliate — €279. Unlimited number of accounts and higher limits: up to 50,000 transactions, 750,000 clicks and 3 million events;
- Custom Price Plan — a plan with the option to pay for specific features and limits.
Pros
- Automatic masking of affiliate links on the landing page.
- Integration with Google Sheets, and Google Analytics;
- WordPress plugins available for automatic affiliate link tracking.
Cons
- Limited number of affiliate networks available;
- Low limits on transactions, clicks, and events for lower pricing tiers;
- Limited options for low pricing plans;
- Lack of campaign segmentation features.
8. AdsBridge

AdsBridge is a popular cloud-based traffic tracking platform designed for tracking and optimizing advertising campaigns, offering advanced features for traffic configuration and analysis.
Pricing
- Trial — free plan for 50,000 visits per month;
- Beginner — $29 per month. 100,000 visits, limited functionality, $0.07 per 1,000 visits when exceeding the limit;
- Professional — $89 per month. 3 million visits, full functionality, $0.04 per 1,000 visits when over the limit;
- Advanced — $199 per month. 7 million visits, full functionality, $0.038 per 1,000 visits when over the limit;
- Business — $379 per month. 14 million visits, full feature, $0.036 per 1,000 visits when over limit;
- Agency — $499 per month. 19 million visits, full feature, $0.032 per 1,000 visits when over limit;
- Corporate — $799 per month. 31 million visits, full functionality, $0.029 per 1,000 visits when over the limit;
- Exclusive — negotiable price. 50 million visits, full functionality, $0.07 per 1 thousand visits when over limit.
Pros
- Integrated landing page builder with hosting;
- High response rate of the platform;
- Personalized approach to each webmaster with responsive support;
- Advanced campaign, offer, traffic source, landing page, and affiliate network analytics.
Cons
- Short trial period;
- Significantly reduced functionality for beginners;
- Lack of support for some popular traffic sources.
9. FunnelFlux
FunnelFlux is a server-side tracker with a focus on scalability and analytics depth. It is suitable for professionals who want maximum flexibility in campaign management.
Pricing
- Core — $99 per month. Provides for 1 million visits. Commission $0.04 per 1,000 off-limit visits;
- Agency — $399 per month. Provides for 10 million visits. Commission $0.036 per 1,000 visits out of limit;
- Enterprise — $999 per month. Provides for 30 million visits. Commission $0.03 per 1,000 off-limit visits.
Pros
- Flexible customization and powerful analytics tools;
- Support for complex funnels and traffic segmentation;
- High degree of customization and integration of add-on applications;
- Conversion tracking without cookies;
- Option to connect an unlimited number of domains.
Cons
- The platform may be complex for beginners;
- High pricing for advanced plans;
- Requires advanced technical knowledge for full customization.
10. Trackier
Trackier is a versatile cloud-based for both web and mobile traffic tracker, offering a user-friendly interface and a wide range of useful features for affiliates.
Pricing
- Pro — $299 per month. Includes 10,000 conversions, responsive email support, automatic campaign import, and an interface for advertisers and publishers.
- Agency — $499 per month. Supports all features of the Pro plan, 40,000 conversions, full API integration support, landing page optimization and smart links;
- Enterprise — Customized pricing. Suitable for companies that require unlimited conversions and additional functionality.
Pros
- Easy to use;
- Rich functionality for campaign customization;
- Real-time statistics display;
- Audience data collection support.
Cons
- No automatic A/B-testing;
- Data display delays are possible with large traffic volumes;
- Lacks setup guides or tutorials.
11. OctoTracker
OctoTracker is another popular traffic tracker that provides detailed real-time reports and other useful tools.
Pricing for the server version
- Beginner — $34 per month;
- Pro — $45 per month.
Pricing for the cloud version
- Beginner — $34 per month;
- Pro 30 — $49 per month;
- Pro 100 — $109 per month;
- VIP — custom pricing.
Pros
- Well-optimized for mobile traffic;
- Quick setup and flexible traffic distribution system;
- Support for integration of more than 60 affiliate programs;
- Flexible pricing plans;
- Available in both server and cloud versions.
Cons
- No trial period;
- Events may be lost if the setup is incorrect;
- Delays in support response;
- Rare platform updates.
12. PeerClick

PeerClick is a simple and effective affiliate marketing tracker that provides useful affiliate marketing software for traffic analysis and optimization.
Pricing
- Basic — $99 per month. Includes basic service features, analytics, campaign testing, scaling, budget management, etc. With this plan, you can manage up to 100,000 events per day and have up to 10 active campaigns;
- Advanced — $249 per month. Includes all the features of Basic as well as an advanced set of tools for campaign optimization and traffic management. With this plan, you can manage up to 500,000 events per day and have up to 50 active campaigns;
- Exclusive — $649 per month. Includes all advanced features, plus additional tools and features such as unlimited active campaigns and budget management based on performance targets (KPIs). With this plan, you can manage up to 2 million events per day and work with an unlimited number of campaigns.
Pros
- Automatic optimization;
- Wide range of tools;
- Ability to use custom landing pages and tracking domains;
- Real-time analytics.
Cons
- Instructions and guides are only available in English;
- No immediate support;
- No automatic replacement of affiliate links on pre-landing pages.
13. Affise

Affise is a scalable and deeply analyzed tracking platform suitable for both beginners and experienced webmasters.
Pricing
- Entry — $500. 40,000 conversions, 15 million impressions 1 tracking domain, limited functionality;
- Scale — $800. 50,000 conversions 20 million impressions, 5 tracking domains, full functionality;
- Custom — $1,500. Customizable package of features and limits.
Pros
- Powerful anti-fraud system;
- Wide range of tools and automation features;
- Advanced analytics system.
Cons
- Functionality may not always work correctly;
- Platform optimization can be poor with large volumes of traffic;
- High pricing for the available plans.
14. Voluum
Voluum is a well-known cloud-based traffic tracker in the affiliate community, offering a wide range of functionality and advanced analytics with an intuitive interface.
Pricing
- Profit — $199 per month;
- Growth — $349 per month.
Pros
- Customizable plans based on individual needs;
- Detailed statistics;
- Fast platform response.
Cons
- No trial period;
- Limitations on data storage time;
- High pricing;
- Complex interface.
15. Thrive
Thrive is an affiliate tracking software, optimizing and analyzing affiliate marketing campaigns with an easy-to-use interface and rich set of features.
Pricing
- Cloud Lite — up to 100,000 clicks and one customizable domain. Additional domains are $10 for each month;
- Cloud Lite+ — up to 500,000 clicks, 1 customizable domain and $10 for each domain per month;
- Cloud Classic — up to 1 million clicks, one customizable domain and $10 for each additional domain per month;
- Cloud Pro — up to 5 million clicks, 5 domains that can be customized, and $10 for each domain per month. There’s also a VIP option ($249 per month) and additional services available;
- Cloud Entrepreneur — up to 10 million clicks, 10 domains to customize and a $10 per domain monthly fee. In addition, there is an option of VIP service ($249 per month) and additional services available;
- Cloud Enterprise — up to 30 million clicks and unlimited domains that can be customized, and a $10 per domain per month fee that includes VIP service;
- Cloud Elite — customized number of clicks, customizable domains and full range of services that are spelled out in the offer agreement.
Pros
- High processing speed;
- Intuitive interface;
- Easy integration with other applications;
- There is an opportunity to connect a multi-account.
Cons
- Only English language;
- No live support.
Unlike third-party tracking tools, 888STARZ Partners built-in tracker is completely free and available to all partners regardless of their experience or campaign performance, with no visit limits. It provides a full range of features for effective result tracking and campaign optimization.
Conclusion
In this article, we’ve shared a ranking of the most popular and useful affiliate marketing trackers that you can use to successfully run your advertising campaigns. Of course, in many ways the choice of tracker is based on the personal preferences of each webmaster, however, most of the trackers in our rating are worthy of attention, so you will definitely be able to find the tool that will be most useful specifically for your needs.
However, if you do not want to look for a third-party tool, but use an integrated tracker in your main affiliate program, we have great news! The 888STARZ Partners affiliate program offers its own built-in tracker, with the help of which you can conveniently track the results of your advertising campaigns — to get access to it, simply reach your personal manager right now!