Best AI tools for affiliate marketing

Artificial intelligence (AI) is a cutting-edge tool whose power is no longer in doubt. In 2023, approximately 254 million unique users turned to AI for assistance, and by the end of 2027, this number is expected to double. It’s no surprise that it is increasingly being used in various fields, including affiliate marketing. With the help of AI marketing automation tools, finding ideas, generating creatives, analyzing data, and scaling advertising campaigns can happen much faster. In todays article, 888STARZ Partners team will explore the best AI marketing tools!
Advantages of AI in affiliate marketing
Artificial intelligence is a true game changer in affiliate marketing and its impact is hard to overestimate. Already, 55% of companies are successfully integrating AI technologies into their business solutions. According to a Forbes Advisor survey, in 2024 64% of companies believe that machine learning helps them increase overall productivity and profitability.

The pros of artificial intelligence are numerous, but some key benefits include:
- Ease of use:
Most AI-based services allow users to formulate requests and requirements in a freeform manner. Thanks to intuitive interfaces, webmasters can obtain ready-made solutions without needing deep technical knowledge. AI services are adapted for use across various fields, from text generation to graphic creation and data analysis. - Cost savings:
For small businesses AI marketing tools can minimize financial investments. In most cases, using these technologies temporarily removes the need to hire copywriters, designers, affiliate marketers, or analysts. This is especially useful for startups in the iGaming sector, where it’s crucial to optimize costs during the early stages. - Speed:
Artificial intelligence completes tasks much faster than a human. This applies to processes like text generation, analyzing large data sets, and making creatives (static or video). In just a few minutes, AI can deliver results that would take a human hours or even days. - Market research:
AI simplifies the traditional approach to market research and gathering feedback. Machine learning platforms automatically generate reports and analyze comments, recognizing customer emotions and needs. They accurately classify data in real time and match the target audience. Additionally, machine learning eliminates the errors humans might make. - SEO:
Artificial intelligence improves search engine optimization (SEO) by analyzing competitors, traffic, and keywords. It suggests content ideas and optimizes pages to enhance search rankings and promote content across different GEOs.
Now that we’ve highlighted the main advantages, let’s discuss the best AI tools for affiliate marketing that help webmasters to work with content, creatives, and campaign optimization.
AI marketing tools for content generation
Let’s start with content creation. To generate unique content, you just need to give the AI a task and almost instantly receive a response in the form of a ready-made text.
AI for writing texts is based on several algorithms. The foundation is machine learning, which operates through two key aspects: large language models (LLMs), and natural language processing (NLP). Essentially, these AI content marketing tools represent neural networks that analyze untagged texts to develop their own writing models.
Thanks to these mechanisms, the output is a complete, often unique text. Now let’s move on to a list of the best AI tools for digital marketing that can help you create content:
ChatGPT

ChatGPT is one of the most well-known neural networks. It’s a universal AI that can not only generate unique and creative texts, but also respond to any questions. Its key features are ease of use, extensive functionality, and the opportunity to work without additional subscriptions, which saves you money.
The drawbacks include possible response inaccuracies and a lack of references to sources, which limit the usage for scientific reasons, while the paid version solves many of these issues.
Example: ChatGPT can generate the text you need for a specific Betting offer. This could include bonus descriptions, sports match previews with high odds, and more.

Pricing: The ChatGPT Plus subscription costs $20 per month and offers 25-30% faster performance and improved response quality thanks to a larger database, making answers more accurate. It also allows integration with other services, such as automating tasks in Canva.
Jasper

Jasper is an AI tool that also generates text content. In affiliate marketing, where quickly generating various ad copy options is crucial, Jasper helps test different texts and quickly identify the best-performing ones.
The tool is based on GPT-3 and is ideal for a wide range of tasks, including AI writing short commercial notes, creating a full content plan and its step-by-step implementation. One of Jasper’s key advantages is its ability to produce large volumes of text in minimal time. It also integrates with over 600 platforms, including WordPress and Google Docs.
However, Jasper is not as beginner-friendly as ChatGPT. A paid subscription is required for more robust functionality, and even then, there are limitations. Nonetheless, it offers a 7-day free trial and a 20% discount for annual payments.

Example: Jasper can automatically generate multiple variations of ad text for a promoted product or service, which helps increase click-through rate (CTR).
Pricing: The Creator Plan starts at $39 per month, designed for creating short content. The Pro Plan, suitable for writing articles and ad copy, starts at $59 per month and includes unlimited content creation and additional AI tools for digital marketing. For larger teams and agencies, there’s a Business Plan with custom pricing and extended features.
Rytr

Rytr supports over 40 languages, and its standout feature is its ability to significantly simplify the process of creating content. The generated text is quite flexible: you can set the tone, style of communication, use of formal or informal language, and much more criterias.
The service assists with writing SEO-friendly headlines, generating calls-to-action (CTAs), creating ideas for ad posts, and more. Additionally, Rytr integrates with SEO tools like SERP Analyzer, meaning it can even produce text optimized for search engines.
However, there are some downsides. When generating a new text for the same task, the output made by an AI writing assistant may be very similar to the previous version. Rytr also offers fewer features than some of its competitors mentioned earlier.
Example: With Rytr, you can create a post of any kind. You simply select the communication style and briefly describe the topic. Thent click “Generate” and wait for the result:

The platform also has a built-in editor for working with texts and documents:

Pricing: Rytr offers both a free plan and a subscription. Prices range from $9 for the basic plan to $29 for the unlimited plan.
SurferSEO

SurferSEO not only generates content but is also widely used by webmasters for creating technical specifications. The service analyzes competitor articles from the top Google search results and then provides recommendations on how to write high-quality content.
Surfer provides webmasters with tools necessary to attract organic traffic to their reviews, articles, or blogs. These include features like Keyword Surfer, AI Outline Generator, Topic Exploder, Content Editor, Content Audit, and more.
On the downside, users report limited functionality in keyword research and occasional issues with the interface, such as delay in work. Additionally, SurferSEO does not offer a free version.
Example: With SurferSEO, you can conduct a detailed analysis of your competitors’ content in any niche. You simply enter a topic, a few keywords, and up to five direct links to top-ranking articles. The system will then show you the direction in which you need to move.

Pricing: The basic plan starts at $49 per month, which includes optimization for up to 10 articles and 20 pages of auditing. The Pro plan costs $99 per month (20 articles and 60 auditing pages), while the Business plan, with more advanced features, is priced at $199 per month.
AI marketing tools for image generation
Now let’s move from AI tools for content marketing to those for image generation. When promoting offers, affiliate marketers most often rely on static ads. Their main advantage is the perfect balance between cost and quality.
Classic creatives for Betting and Gambling audiences often showcase the excitement of winning bets, slot spins, player reactions, big wins, and more. Essentially, it all depends on your creativity and budget. Even with a modest investment, you can create effective, high-converting creatives — especially if you take advantage of machine learning. Among top services we’ll mention the following:
Midjourney

Midjourney is a popular tool for generating images by text query. In recent years, it has become an integral part of affiliate marketing, allowing you to create original creatives without using stock photos. This is especially important in casino-related offers, where usual creatives quickly lose their effectiveness.
How to write prompts for Midjourney: To achieve accurate results, be more concrete. For example: “Glad person (male) smiling after winning multiple sports bets — add some football background, for example, a stadium”. This type of prompt will generate an image that looks natural and appealing to the target audience. It’s recommended not to overload the service with unnecessary details to avoid any confusion.

Pricing: Midjourney offers three subscription plans: basic for $10 per month, standard for $30, and corporate for $60. Depending on the subscription chosen, users get different numbers of minutes to generate images and access to additional features, such as prioritized processing of requests and commercial use of images.
AdCreative

AdCreative.ai uses artificial intelligence to generate visual creatives and is widely used for making social and advertising content. This tool simplifies the ad creation process for webmasters and affiliate marketers, helping them capture their target audience’s attention more effectively.
Example: AdCreative.ai can assist in making a series of creatives for Betting or Gambling offers. The service tests different versions and identifies the most optimal creative, which boosts click-through rates (CTR) and return on investment (ROI), while also reducing advertising costs.

AdCreative integrates with platforms like X (Twitter), LinkedIn, Instagram, Facebook, and Pinterest, enabling smooth ad placement across these social media channels:

Pricing: AdCreative.ai offers several pricing plans, starting with a free trial that provides 10 credits for one week. The main paid plans include the Startup Plan for $21 per month, the Professional Plan for $141 per month, and the Agency Plan for $374 per month.
AI marketing tools for video generation
According to Wyzowl, 91% of companies use video as a marketing tool, and 90% of their survey respondents reported that it was video that helped them attract leads. On social media, audience engagement with video content varies greatly whether it’s Facebook, Instagram, YouTube or X, but its capabilities can hardly be overestimated.
AI can create practically any type of content, including ads, viral videos, trailers, and music videos. Whereas it used to take weeks to develop a video from start to finish, it is now possible to construct a storyline, visual effects, animation, and voiceover in a single day. The time and cost savings are hard to ignore.
Let’s move on to AI services that can assist the webmaster with video content:
Unscreen

Unscreen is an AI service that automatically removes backgrounds from videos or GIF files. By removing the background of a standard product video and replacing it with a dynamic or themed background, you can make the video more engaging and relevant to your needs.


Pricing: Unscreen offers plans starting at $9 per month for 3 minutes of video. Alternatively, you can pay by time — with pricing at $4.99 per minute of video.
Runway

Runway is an AI tool capable of “bringing characters to life” through input prompts and over 30 built-in options. It adds dynamic and realistic movements to videos, allowing you to adjust speed, smoothness, intensity, and more. But pay attention — incorrect input data can result in distortions and unnatural character movements.
After signing up, you receive credits, which are deducted for completing the tasks. For example, generating a betting-related image (or even a video) is charged 20 credits:

Pricing: Runway offers a free basic plan, with pricing depending on the chosen subscription. Paid plans range from $12 to $76 per month.
Topaz Video AI

Topaz Video AI is a software tool designed to enhance video quality by removing flicker, interpolating motion, and stabilizing images. The company works closely with hardware manufacturers to optimize the process and reduce video processing time.
The tool is only available in a paid version, but you can try it out to assess its ease of use and final results. Be prepared, however, that achieving high-quality output may require a more powerful computer.

Example: After installing the application, you can select a video for enhancement. You’ll have access to various preset settings to improve quality, slow down footage, convert it to 60 frames per second, and apply different AI filters. The image below shows a processed result (on the right), where details like fabric texture on a coat are significantly sharper than in the original SD-version:

Pricing: An annual subscription to Topaz Video AI is $299.
AI marketing tools for optimizing ad campaigns
Optimizing ad campaigns is a key element in affiliate marketing business. Properly configured campaigns help maximize ROI and reduce costs for attracting a relevant audience.
Landing page optimization, regular testing, result tracking, constant monitoring, and adjustment — all of this can be supported by specialized AI services. Here’s a list of best marketing AI tools that might help you:
Albert

Albert AI automates and optimizes ad campaigns by analyzing large volumes of data and making real-time decisions on budget allocation and targeting. In affiliate marketing, where the speed of testing hypotheses is crucial, this AI helps to automatically scale marketing campaigns.
Albert.ai can reduce lead costs and increase ROI by automatically selecting the most effective strategies. Specifically, if budgets are limited, the AI helps efficiently distribute funds across different traffic sources.
Pricing: It is customized and depends directly on the client’s needs (for this you have to fill out the form and check your email later).
Adext

Adext AI automates ad campaign management, optimizing bids and targeting to achieve proper results. In generated offers, Adext AI helps adapt to changes in audience behavior, increasing conversions and reducing advertising costs.
This tool leverages machine learning to better allocate the advertising budget across various audiences and platforms like Google Ads, Facebook Ads, Instagram, and more. Adext connects to your ad accounts, automatically tests and widens target audiences, and allocates the marketing campaign budget as needed.
Pricing: $99 per month for the Starter package, $299 for Venture, and $999 for Core.
Smartly Creative

Smartly.io is a valuable AI tool for social media marketing and cross-channel optimization of advertising campaigns. It allows users to create diverse creatives and then automatically adapt and personalize the content for platforms like Facebook, Instagram, TikTok, and others.
Smartly.io helps integrate and optimize ad campaigns across various social media networks, ensuring a seamless and effective presence across different channels.
Pricing: Smartly.io does not provide a fixed pricing structure on its website. To explore the platform, users can register and click the “Get Demo” button to begin.
Google Ads Smart Bidding

Google Ads Smart Bidding allows webmasters to automate bid management in real time, optimizing for metrics like Cost Per Action (CPA), Cost Per Click (CPC), Return on Ad Spend (ROAS), and more.
The system evaluates several criteria for detailed monitoring, including time of day, device type, customer search history, and other factors. This helps achieve maximum conversions and ROI.

Pricing: Varies based on individual campaign needs.
Brandwatch

Brandwatch conducts in-depth audits of social media, helping to understand audience sentiment and effectively position a product or service. The platform places particular emphasis on metrics for optimizing campaigns through influencer marketing strategies.
By tracking feedback and reactions in real time, Brandwatch enables webmasters to quickly adjust strategies for better performance.

Pricing: Varies based on individual requirements.
General recommendations for using AI tools for affiliate marketing
To effectively utilize generative AI tools for marketing, it is crucial to formulate requests (prompts) correctly. In each case of the services mentioned, the underlying principle remains the same:
- Accuracy and detail.
The more details you include in your prompt, the more accurately the AI will complete the task. This is especially important for content and creative generators mentioned earlier. - Language of requests.
Use English, as most AI systems are optimized for it. If you are working with a different geographical area, double-check that your request is correctly translated. - Context and examples.
If possible, provide context or examples that can help the AI better understand your expectations.
Conclusion
Analyzing statistics, brainstorming creative ideas, and scaling advertising campaigns are daily tasks for webmasters that require time and resources. Today, AI-based affiliate marketing tools allow for the optimization of all these processes without significantly compromising quality. Furthermore, automated systems can process large volumes of data, enabling quicker identification of trends and more accurate forecasting of advertising campaign effectiveness in affiliate marketing.
While AI has been actively used over the past few years, these technologies are still in the early stages of development. Certainly, many processes are now automated, and data is processed much faster, but humans still need to oversee these tasks and end results.
If you want to harness the best of both worlds, leveraging cutting-edge AI technologies alongside the support of real specialists, join the 888STARZ Partners affiliate program. Your personal manager will assist you at every stage of launching your campaigns, from selecting geos to providing creatives and scaling your advertising campaigns!