What is Google AdSense in affiliate marketing

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The impact of Google AdSense on online marketing and the monetization of iGaming content is undeniable. Major companies like Forbes, Walmart, BBC, NY Times, and millions of others use this service. Through this tool, webmasters can place ads on websites that generate income while seamlessly blending with the overall content. In another valuable article of 888STARZ Partners blog, we’ll discuss the pros and cons of advertising with Google AdSense, how to set it up, and provide general tips for beginner webmasters on how to earn money with it!

Promoting with Google Ads — what is Google AdSense?

Let’s start by understanding what Google AdSense is and its role in affiliate marketing. AdSense is Google’s advertising platform that allows website owners and webmasters to place ads on their online resources. The main goal here is to generate visitors to the advertiser’s site, and getting payments for clicks or ad impressions.

With AdSense, ads are automatically selected according to the page’s content. This improves the probability of attracting a relevant target audience to the web page and thereby generating income.

Launched in 2003, Google’s contextual advertising service quickly became one of the most popular monetization platforms, with millions of publishers signing up to make money from their websites and blogs.

According to research by BuiltWith, 51,260,096 active websites globally use Google AdSense, while the total number of sites that have used or are using this platform is 87,941,945. Overall, Google AdSense, Google UAC, and the entire Google Display Network (GDN) ecosystem reach over 90% of internet users worldwide.

AdSense comes as one of the first services offered by Google for businesses.

Pros and cons of Google AdSense for affiliate marketing

Today, AdSense remains one of Google’s most popular services for digital marketing. Webmasters and advertisers choose it for the following reasons:

  • Easy for beginners to start

    Working with Google AdSense requires no development skills. The user-friendly software makes the process much simpler. In just one day, you can set up a monetized resource that generates several hundred visitors daily.

  • Flexible settings

    The platform allows you to adjust ad parameters to fit seamlessly into your website. You can choose from various ad types: links, banners, animations, and more. Simply specify the type and size of the ad block — Google Ads will handle the rest automatically (though you can manually configure it if needed).

  • Automatic matching of relevant ads

    Google AdSense offers webmasters ad blocks that best align with the site’s content and user needs. This helps increase CTR (click-through rate) and minimizes the risks of inappropriate ads.

  • Customer support available

    If you have questions about using the service, you can contact Google’s support center or use general recommendations from the website. This saves time and assists in further promoting of your online resource.

  • Convenient payment system

    With AdSense, website owners can choose between two earning options — getting paid per click or per impression. Payments for clicks are only made when a person clicks on the ad, visits the advertiser’s website, and remains there for a set period of time. Impressions earn significantly less, but payouts are guaranteed once a month (in USD).

  • Regular control

    Google AdSense allows webmasters to monitor the ads displayed on their betting or casino-related websites. They can block ads from specific advertisers or categories, and set up filters to prevent competitor ads from appearing. Detailed reports in AdSense provide insights into clicks, impressions, and revenue.

The most important thing to know about AdSense is that it not only helps you earn money but also grow your audience.

Disadvantages of working with Google AdSense:

  • The minimum payout threshold starts at $100;
  • If your account gets blocked, your website won’t be reinstated;
  • Sometimes, response times from support can be longer than expected.

Types of ads in Google AdSense

AdSense offers different types of ads for placement on websites, such as:

  • Display ads:
    These are graphic ads (banners, images, or videos) in various sizes that can be placed anywhere on the page.

  • Text ads:
    A headline with a brief description — these can be short text ads in the form of links or small text blocks.

  • Multiple ads:
    A set of text and images links that direct users to relevant ads.

  • Contextual ads:
    Ads selected based on the page’s content.

  • In-feed ads:
    Ads that seamlessly blend into a list of articles or products.

  • In-article ads:
    Ads placed directly within the content of an article.

Google AdSense also supports adaptive ad units, which automatically adjust to the user’s screen size for optimal display.

The system operates as follows: the user clicks on an ad and is directed to the advertiser’s website. Many options in Google Ads are automated, so here you don’t need to manually configure their audience. Simply insert the ad code into the website, and Google will start displaying ads targeted to readers based on various factors such as demographics, search history, GEO, etc.

Google AdSense also has in-built targeting parameters to show relevant ads to users. These include:

  • Contextual targeting.
    Matches ads to the website’s content.
  • Behavioral targeting.
    Displays ads based on the user’s interests and browsing behavior.
  • Geographical targeting.
    Targets ads to a specific geo.
  • Placement targeting.
    Allows webmasters to choose specific areas on their website for ad placement, such as those related to gambling.
  • Device targeting.
    Targets ads to specific types of devices.
  • Demographic targeting.
    Selects ads based on age, gender, and other demographic factors.

How to register and activate a Google AdSense account

Before registering, webmasters should be acquainted with the service’s usage rules:

  1. Registration for Google AdSense is only available for sites that offer unique content and have good traffic performance;
  2. Required information for registration includes: a phone number, email address, and your own domain;
  3. Only adults can earn and withdraw money with AdSense.

Additionally, connecting to Google Ads is not possible if your site contains content that violates laws or Google’s policies.

Now, let’s walk through the registration process. Firstly, go visit the AdSense homepage:

Check the box to accept the agreement, then click «Start using AdSense»:

Choose your existing Google account or create a new one for AdSense:

Complete the registration form: provide the URL of the site where the ad will be placed, your country, and personal assistance options (if needed). Agree to the service terms again and click «Sign Up»:

Next, your account and personal information will undergo a verification process. If approved, you’ll gain access to the service, which could take anywhere from a few hours to several days.

Once your account is verified, you need to activate it. This process is done on the Google AdSense homepage by following these steps:

Add your website to Google AdSense. You’ll need to link your website, blog, or YouTube channel to your account. To do this, copy the code from the AdSense homepage and paste it into your website’s <head> and </head> tags. Then, click «Save»:

Provide your payment address. In the appropriate section, select «Individual» or «Corporate» (depending on your site ownership). If you own it, enter your personal details, including your full name (matching your bank information), mailing address, and phone number. To activate your account, you must input the code sent to your registered email:

Find the «Verify your number» tab. Then select the preferred method of verification and click «Get code». Copy the code received in the message and paste it into the designated field, then click «Send»:

Finally, link your bank card:

How to launch an ad campaign in Google AdSense

Once you’ve successfully registered and activated your account, it’s time to set up ad units for your campaign:

From the AdSense homepage, go to the «Ads» section. Here, you’ll find the ad units available for placement on your website:

Click the plus sign next to «New ad unit». In this section, you’ll specify the size of the ad block (the «Recommendations» tab will help you choose more effective ad sizes) and choose the best option.

Customize the visual parameters. You can adjust the ad’s border, font, and color. Additionally, choose the type of ad you’d like to display:

Set up ad replacement (in case the original ad becomes unavailable for any reason). After finalizing your settings, save them, and you’ll receive the generated code. This code is necessary to add the ad block to your website or blog page.

The placement of ad blocks depends on the type of website:

  • CMS (Content Management System): You can use the engine (e.g., header.php or content-single.php). Alternatively, you can place ads via a widget or plugin.
  • PHP (Hypertext Preprocessor): Ads are placed in a .php file responsible for displaying content on the webpage.
  • HTML (HyperText Markup Language): You can insert the copied code fragment directly into the necessary page using any text editor.

Also there’s two ways to place ads:

  • Manually. The user selects the ad’s location to ensure it’s attention-grabbing but doesn’t interfere with website usability.
  • Automated. Google AdSense automatically determines the most effective spots for ad placement, adapting them for all types of devices.

A maximum of three ad blocks can be placed on a single page to avoid ad spam.

Once your ads are activated, payments will be credited to the registered bank card on the 21st of each month, although banks may charge additional fees. The final income depends on the number of visitors to the website, so site owners or webmasters should focus on growing their audience to maximize earnings.

How to use Google AdSense — tips for beginner webmasters

To minimize difficulties while working with Google AdSense, follow these recommendations:

  1. Carefully study Google AdSense the rules and policies.
    A permanently or temporarily banned site automatically translates to lost profits.
  2. Consider enabling auto ads.
    Google AdSense has a «Auto Ads» option that uses machine learning to assess your website’s content and put ads in the most effective spots.
  3. Avoid fraudulent clicks or impressions.
    The system can detect such suspicious activities and will ban your account. In that case, you can forget about earning any profit.
  4. Optimize your ad formats.
    You can customize ad formats to fit the design and layout of your website.
  5. Utilize the ad balance feature.
    The ad balance feature in Google AdSense allows you to display only the most optimal ads that are suitable for your specific audience.

Conclusion

Google AdSense is an effective tool for those looking to earn from online advertising and monetize their websites. Appropriate setup and optimization allow website owners and webmasters to generate stable income and increase it over time. The smart system is designed in such a way that you don’t need to be a programming expert. Setting up ads and generating potential customers to your website can be done within the first day of launching your campaign.

If you’re already involved in affiliate marketing and know how to generate traffic with Google, consider our product. At 888STARZ Partners, we offer conditions that will elevate the quality of your traffic to the next level. Experience it for yourself and reach out to your personal manager right now!