Free traffic sources for Betting ads

When beginners face affiliate marketing for the first time, they typically do it on their own and don’t have enough capital. For this reason, starting with free traffic sources is a great way to assess capabilities and determine if the effort is worth it. It’s important to keep in mind that your initial investments should consist of money you’re willing to lose. With that in mind, let’s with 888STARZ Partners team find out how to maximize your returns from minimal investments when driving traffic to Betting offers!
What are free traffic sources in affiliate marketing?
Free traffic source is a type of traffic for which webmasters typically do not need to pay much. Unlike traditional advertising campaigns, where clicks or ad impressions are paid for, with best free traffic sources budgets are minimal. It’s the best option for webmasters who are just starting out in affiliate marketing and want to test the waters without investing in a full-fledged advertising campaign.
So how does it work? In a nutshell, you seek out affordable traffic sources, such as social media, blogs, forums, and publish relevant content on them. After that you redirect users to pages where products or services are offered. By following this algorithm of actions, you can potentially make money.
With conditionally free website traffic sources, we exclude all paid advertising networks, teaser blocks, push notifications, targeted advertising, and pre-rolls. The main advantage here lies in the fact that you can never get away with less. The word “conditionally” exists for a reason — because while the traffic itself is free, there may still be potential expenses involved in its generation. For example, if you spend $20 on a monthly subscription for email newsletters, it essentially means that you have paid for this traffic.
Pros and cons of free traffic sources
In actuality, free traffic sources for affiliate marketing may appear simple, but in reality things are more complicated. Below, we’ll examine its pros and cons.
Advantages of free traffic sources
- Cost savings:
Using free traffic sources allows you to generate visitors without the need to invest large budgets for advertising campaigns. Compared to other approaches in affiliate marketing, the expenses here are minimal. You might have to spend a bit on small consumables, but it’s nothing compared to the costs of targeted advertising. - Risk-free testing:
You can change strategies on the fly within seconds, because here you’re not making a significant investment. You don’t have an active ad campaign, so you don’t need to continually analyze data to ensure the cost per lead stays within your budget. - Skill development:
Working with free traffic helps you gain a better understanding of analytics, SEO, and content marketing. These skills will be valuable in the future when you start working with paid traffic sources.
Disadvantages of free traffic sources
- Relatively low traffic quality:
Working with free traffic sources without specific settings results in low-quality leads. Consequently, conversion rates tend to be small. - Free traffic sources are not accepted by everyone:
Many advertisers dislike free traffic sources since they tend to create low-quality visitors. There is also the possibility of spam and aggressive advertising, which can affect an advertiser’s reputation.
Best free traffic sources
Now that we’ve covered the pros and cons of free traffic sources, it’s time to understand how it works. First and foremost, you should evaluate the best ones among them, as the promotion strategies can vary across different platforms. These can include social media, groups promotion, email marketing, activity in blogs and forums, bulletin boards, and more. Essentially, every area where you can leave a comment or share a link to an offer has the potential to generate free traffic.
Which sources should you focus on to achieve maximum ROI? Let’s break down each one and see their strengths and weaknesses with 888STARZ Partners.
Facebook and Instagram
When marketing on Facebook and Instagram, we don’t mean running paid ads using Meta’s Ads Manager, but rather free promotion through your own fan pages or groups. You may share posts and reels on your social media accounts, and include a link to the offer in your profile bio. Spamming comments in appropriate casino or sports betting groups may also be effective.
If you plan to generate traffic to iGaming offers, be prepared to use multiple accounts since social media algorithms actively crack down on such activity.
Telegram
With over 800 million downloads, Telegram is a great free traffic source. The starting point for a beginner would be creating a Telegram channel to attract more followers. You can post comments and reactions on behalf of the channel, send invites to other groups and channels, and gradually build an audience.
Telegram’s moderation is more loyal compared to other social platforms and messengers, which makes it stand out. However, keep in mind that any message flagged as “spam” can negatively affect your account. Therefore, it’s crucial to work with multiple accounts and develop personalized outreach methods to avoid negative reactions and poor reviews.
YouTube
This platform is more complex. Here administrators rely on automated systems and AI to monitor videos, eliminating the need for manual checks. On YouTube any prohibited content can lead to your channel being blocked. This is especially true if you’re posting direct links to offers. In the worst-case scenario, your channel could face penalties like pessimization (limit on impressions) or shadow ban. That’s why it’s safer to link to mobile applications or Telegram channels rather than straight offer links in your videos.
You need to build up your channel first by staying active for at least 1-2 months before promoting. YouTube Shorts have recently become one of the most popular forms of free traffic. Thanks to their brief duration, they have a much broader reach, so it’s better to start with Shorts rather than full-length videos.
You can also spam in the comments — on both your own and other channels’ videos. This method is often used to promote casino-related offers. Interestingly, in the first few hours after uploading a new video, Gambling offer comments are often overlooked, providing an opportunity to generate free traffic.
TikTok
While TikTok primarily converts through partnerships with bloggers, influencers, and streamers, it can also be considered as a free traffic source. The key element here is to create content that interests users without catching the attention of moderators. The advantage is that it’s simpler to get over moderation limitations here than on platforms like Facebook, as long as you avoid using direct casino-related terms or creatives that urge people to place bets. To get around moderation, you may even substitute certain characters in your text with identical ones from other languages.
Although TikTok’s audience continues to grow, this platform is largely focused on people of a younger age — therefore, offers aimed at persons over 30-40 years old can go unnoticed. Still, betting is popular among people of all ages, and TikTok’s free traffic may be used to generate it. All you need to do is create or purchase accounts, upload gambling-related creatives on a regular basis (every 3-4 hours), run live streams, and reach 1,000 followers to add the appropriate link to your TikTok profile bio.
Bulletin boards
Bulletin boards provide a wide choice of goods, and you may use several categories to drive visitors. Aside from actual items, you may direct customers to dating sites, health and beauty websites, and, with a little imagination, even betting and online casinos. Beginner webmasters frequently use free website traffic sources like eBay, Amazon, Etsy, and other marketplaces to make revenue through these platforms.
Email marketing
Despite the dominance of social media and messengers, email marketing remains incredibly relevant and competitive for generating free traffic. According to Statista’s 2024 report, 361 billion users receive emails daily. However, keep in mind that for effective email marketing, you’ll need to invest in paid services.
Key steps for email marketing include:
- Building a contact list;
- Paying for email marketing services;
- Creating engaging content;
- Automating the email campaigns;
- Testing and analyzing metrics.
As a result, although email marketing remains a free source of traffic, the webmaster will need to invest in quality automation and scaling. The good news is that many services offer free trial periods, allowing you to test them without extra expenses.
Conclusion
Free traffic sources is a great starting point for newcomers in affiliate marketing, but keep in mind that there aren’t many options for large-scale campaigns. To generate leads successfully, you must be creative and think outside the box.
At 888STARZ Partners, we are continually looking for new ways to drive Betting traffic and are committed to assisting webmasters at all stages. Want to start from scratch, remain current on everything in the iGaming industry, and get useful insights? Join us — read our blog, register for our affiliate program, and test your skills with the best!