In-Page Push Advertising: The Complete 2025 Guide

Push notifications are one of the most effective advertising formats. According to statistics from the Braze platform, properly configured push campaigns in 2025 will increase conversion rates by 25–45%. Since 2009, Apple has introduced classic web push notifications; affiliates have used them extensively to drive traffic. However, over time, web push notifications started to become outdated. A solution emerged in 2020 with the introduction of in-page push notifications. In this article 888STARZ Partners experts will explore what in-page push notifications are and how they work.

Features of In-Page Push

In-page push is a type of push notification. Unlike standard web push notifications, In-Page push ads are displayed directly within the webpage a visitor lands on, rather than being sent by the browser regardless of user actions. Additionally, they do not require user permission. In contrast, traditional push notifications are integrated directly into the browser, and users must grant permission to receive them.

Visually, In-Page push ads are identical to traditional push notifications — they feature a compact creative and short text placed in the corner of the page. When clicked, the user is redirected to a landing page. You can promote In-page push notifications across all devices, including Mac and iOS, which was impossible with classic push notifications. There are no other differences from standard push notifications.

Within just one year of this ad format’s introduction, impressions of In-Page push ads surged by over 70%, as more publishers began paying attention to this traffic type. Webmasters and advertisers also recognized the effectiveness of the new In-Page push format, leading to an 80% increase in campaigns since 2020.

How Do In-Page Push Ads Work?

From a technical point of view, In-page push ads are practically no different from standard push ads — advertisements disguised as system notifications that stand out against the background of banners at the top of the page. Thanks to the native format of messages, users do not experience banner blindness, contributing to increased clicks.

Advantages of In-Page Push Notifications

Let’s explore the distinctive benefits of In-Page push notifications:

• High Visibility and Noticeability. In-page push notifications are displayed directly on the webpage, often in fixed zones (e.g., the bottom-right corner), ensuring visibility without requiring screen scrolling. Unlike banners, which can get lost in content, they grab attention through animations or bold designs.
• Ad Blocker Bypass. Since In-Page push notifications are integrated into the site’s code as part of its interface, ad blockers like AdBlock do not recognize them as ads. This significantly expands audience reach.
• Enhanced User Experience. Unlike pop-under and pop-up ads, which obscure content, In-Page push notifications appear in designated areas without disrupting navigation. They adapt to screen sizes (desktop, mobile) and can be closed with a single click, making them less intrusive.
• iOS Compatibility. Classic browser-based push notifications are unsupported on iOS due to Safari’s limitations. In-page push solves this: it works seamlessly on all devices, including iPhones and iPads, as it is implemented via built-in site elements rather than browser APIs.
• High Conversion and Engagement Rates. Through targeting and personalization (e.g., a discount alert for a product the user viewed), conversion rates for targeted actions reach 8% in niches like gambling. Engagement is boosted via urgency (e.g., “Deposit bonus: 2 hours left!”) or interactive elements (e.g., “Buy Now” buttons).
• Creative Flexibility and A/B Testing. Supports video, animated banners, countdown timers, and personalized text (e.g., “John, enjoy a 20% deposit bonus!”). A/B tests enable comparing headlines, button colors, or display timing for optimization.
• Real-Time Audience Interaction. Notifications are delivered instantly. For example, a user who abandons a cart may receive a reminder push within 10 minutes, increasing purchase chances. They also respond to in-session actions (scrolling, clicks) without delays, unlike email campaigns, which suffer from lag.

How to Launch an In-Page Push Campaign in 2025

The process of setting up an InPage Push campaign is similar to launching classic push campaigns:

1. Select an ad network with In-Page push campaigns.
2. Choose an ad creative of the right size (necessarily square);
3. Write a headline (up to 30 characters);
4. Write a description with a CTA (description up to 40 characters);
5. Place a link to the landing page.
6. Set up targeting for the target audience.
7. Choose the advertising budget.

How to Integrate and Optimize In-Page Push

To place in-page push ads, websites must meet basic requirements: 

• HTTPS support (mandatory for data security);
• Availability of correctly working JavaScript (to display notifications);
• Adaptive design (so that creatives are correctly displayed on mobile devices). 

Integration is done through advertising platforms (for example, PropellerAds or RichAds). 

Design and Creatives for Effective In-Page Push Advertising

In-page push notifications are a unique advertising format where you cannot use detailed information or highly polished ads. Let’s review several key principles for creating attractive and conversion-focused creatives:

• Visual contrast. Use bright but not flashy colors for the background and text, such as a beige/pink background with black text. Avoid gradients and complex patterns — they reduce readability.
• Minimalism and clarity. Limit text to 5–7 words (e.g., “50% Off! Today Only”). Add one clear CTA element (a “Get” or “Join” button). Choose simple vector images (clocks, arrows, stars) for icons.
• Adaptability for devices. If the ad network hasn’t provided suitable materials, optimize the creative size: for mobile, 320×100 px, and desktop, 400×150 px. Ensure fonts are no smaller than 14 pt on mobile screens and buttons are easy to tap. You can do it via services like Sqoosh or Image Resizer.

You can also use psychological triggers to enhance the effectiveness of In-Page push notifications:

• Urgency and deadlines. Use time-limited phrases (“2 Hours Left!”, “Only Until 23:59”) and visual elements: non-animated clocks, counters (“37 Users Already Deposited”). This triggers FOMO (fear of missing out).
• Curiosity and intrigue. Ask questions (“Do You Know How to Win an iPhone 16?”) or use clickbait (“Unlock the Secret…”).
• Benefit and exclusivity. Emphasize uniqueness (“Only for New Players”, “VIP Access”) and specify benefits (“+100% First Deposit Bonus”, “Free Delivery”). Remember: benefits must be real and tied to the offer — do not mislead users.

Conclusion

In-page push is an ad format worth using to attract iOS traffic, such as promoting gambling and betting apps on iPhone devices. After reading this guide, you’re likely eager to start driving In-Page push campaigns — but first, you must choose a profitable affiliate program.

To save you time, we recommend checking out the terms of the 888STARZ Partners platform. Our partners operate under some of the most competitive conditions in the market, earning revenue through CPA, RevShare, or Hybrid systems for traffic from nearly any source. Plus, you won’t need to create creatives yourself — we provide localized creatives and PWA apps to all webmasters. Here we offer customized terms and exclusive offers for successful partners unavailable in any other affiliate program.

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