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Dennis Stets

16.09.2026

888 15 min

Smart Cross-Sell in iGaming: How to Strengthen Betting Traffic and Move Part of It Into Slots Without Hurting LTV

In 2026, the biggest challenge is no longer just buying traffic. The real challenge is keeping players inside the product without burning them out with aggressive offers. Betting audiences have become much more sensitive to direct selling. Users see push notifications, banners, promo codes, “urgent” bonuses and casino offers every day. That is why the […]

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Dennis Stets

18.08.2026

888 14 min

Is 50% RS at 888STARZ Partners a Scam? What’s Really Behind This Number

A 50% Revenue Share sounds pretty straightforward: the player generates revenue, the affiliate gets half, and the brand keeps the other half. But the real economics of the iGaming industry is more complicated. It’s not necessarily because an affiliate program is hiding part of the payout or calculating commissions incorrectly. The main issue is how […]

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Dennis Stets

09.07.2026

888 26 min

Affiliate Programs as a Way to Make Money: Cases and Tips

You can be the best media buyer in the world, but if you choose the wrong affiliate program, start working with a sketchy offer, or promote a product with poor conversion and retention rates, your money will go down the drain. In 2026, affiliate marketing is no longer about easy money — it’s about making […]

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Dennis Stets

25.06.2026

888 17 min

What Is Win Rate in Marketing and Why Should Gambling Affiliates Care

There’s one metric in media buying that beginners usually overlook. Let’s say you’ve launched your first campaign in Sri Lanka with 888STARZ Partners affiliate program. Impressions are coming in, CTR looks fine, you’re getting clicks, but overall reach is still tiny. In this situation, one of the first things worth checking is your win rate. […]

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