How to promote crash games in iGaming industry

To become a leader in any niche, a webmaster must first thoroughly understand it. While some areas of affiliate marketing are relatively straightforward, Gambling often stands out as an exception. This vertical is incredibly diverse, having been refined over decades to retain players worldwide. And it’s doing so remarkably well — by 2029, the iGaming audience is projected to reach 291.4 million users. Today with 888STARZ Partners team we’ll focus on one Gambling format that deserves special attention — it’s crash games. Many players are drawn to online casinos specifically to play them, so it’s important to understand what attracts them to such type of slots, whether it’s worth generating traffic here, and how to do it effectively. Let’s go!
What are crash games?
Modern online casinos offer a variety of entertainment formats designed to retain players and encourage spending, occasionally rewarding them with cash prizes. Gambling offers are constantly evolving, introducing new forms of entertainment. One of the most prominent trends in recent years has been crash games, which are rapidly gaining popularity among players.
Crash games are a modern alternative to traditional casino games, built around the concept of a multiplier that increases over time. The mechanics are quite simple: the player places a bet, and a graph displaying a growing multiplier appears on the screen. The goal is for the player to cash out before the graph crashes to zero. If they succeed, they win.
The longer a player stays in the game, the higher the multiplier climbs, increasing the potential payout. However, the risk of losing the bet also grows with each passing second. At any moment, the player can press the “Cash Out” button to claim their winnings at the current multiplier. If they fail to cash out in time, the wager is lost.
The primary reason for their popularity is the high return-to-player (RTP) rate of 97%, which appeals to players across various GEOs. Demand for these games is especially high in Tier 2 and Tier 3 markets, where players often seek fast and innovative ways to win money.
When stripped of their graphical elements and assessed objectively, crash games share several defining features:
- Short rounds (10-15 seconds). The fast-paced nature keeps players engaged and does not let him get bored.
- Excitement and thrill. The intense gameplay fuels a sense of urgency and the desire to keep trying for bigger wins again and again.
- Simple rules. The intuitive game mechanics allow players to start the game without a long study of the rules, which makes it accessible to a wide audience.
Typically, the “lifespan” of a single game round lasts just a few seconds, encouraging players to place repeated bets. This is exactly why such games have become incredibly popular among online casino enthusiasts, turning into a true “crash”, in the best sense of the word, a game that keeps players hooked.
Crash games are now a staple in almost every online casino. Some webmasters even create their ad campaigns entirely around these games, featuring them prominently in their creatives. One of the most well-known is Aviator crash game by operator Spribe. The concept is similar: the player places a bet while the plane is on the ground. As the plane ascends, the multiplier increases. The player must cash out before the plane “crashes” to win — otherwise, they lose their bet. This mechanic is also found in other top crash slots such as JetX casino game, Plinko, Lucky Jet, Aviatrix, and SpaceXY.
The simplicity of the rules, the thrill of the gameplay, and the potential for quick wins make crash gambling appealing to a wide audience. High conversion rates, diverse offers, and the availability of quality promotional materials make these games a profitable tool for webmasters looking to capitalize on this trend.
Popular types of crash games
While the basic mechanics of crash games in casinos remain the same, developers are continually experimenting with additional features and bonuses. Here are some of the most popular variations:
- Classic crash.
The player places a bet and watches the multiplier grow. The goal is to “jump out” before the crash occurs.
- Crash with bonuses.
Some games offer extra perks such as additional multipliers, free bets, or even the option to insure the bet.
- Multiplayer crash.
Participants compete against each other to achieve the highest multiplier, adding a competitive edge to the gameplay.
- Crash with jackpots.
This variation includes a progressive jackpot, awarded to the player who reaches the highest multiplier.
This information is particularly useful if you’re planning to direct traffic to crash games and want to understand their unique features.
Why should you promote casino crash games?
Crash games are a compelling option for affiliate marketing, particularly if you’re looking for fresh ideas for Gambling campaigns. Their growing popularity of crash games is well-deserved, as this innovative slots format offered by top online casinos provides several key advantages:
- Sense of control:
Players feel like they have direct influence over their winnings. Unlike traditional slots, where outcomes rely solely on pressing a button, crash games require players to monitor the process closely and manage their greed to cash out before the multiplier crashes.
- Competitive element:
The game interface often displays bets and winnings from other players, with some earning substantial sums. This creates a sense of competition and inspires players to test their luck.
- Dynamic and engaging design:
Crush games feature original and memorable visuals. This allows to additionally hold the attention of players.
- Variety:
Such types of slots differ in terms of setting (the environment where the action takes place), design and game mechanics. This versatility builds a wide fan base, allowing advertisers to optimize campaigns according to the players needs.
- Provably fair technology:
Crash games employ cryptographic protocols that ensure fairness and transparency, preventing manipulation by casinos or third parties. This trust factor guarantees players a transparent and fair gaming experience.
- Opportunity for strategy development:
These games create an environment where players can experiment with their own tactics. This encourages them to spend more money to perform a certain algorithm of actions to win, although in reality such control is a bit overrated.
Crash games not only captivate players with their fast-paced gameplay but also build trust through their fairness. For webmasters, they offer a promising avenue for promoting casino offers, especially in the highly competitive iGaming niche.
Tips for driving traffic to crash games
Promoting traffic for crash games is similar to working with traditional Gambling verticals. The key difference lies in selecting the right creatives, which we’ll discuss shortly.
If we focus on specific approaches, one of the most effective methods is driving traffic via Facebook to a mobile app. These apps can also be promoted through Google UAC. To do this, you should make themed creatives, such as animations showing a plane taking off and a growing multiplier. Ultimately, these should direct users to the app’s page in the App Store or Google Play.
Another popular method is leveraging conditionally free traffic through pre landing pages. Here, special attention must be paid to the prelanding itself. Considering the specifics of crash games, you can create a pre landing page featuring winning strategies. Afterward, provide users with a link to an online casino. Pre lending pages can be promoted in different ways: from spam in social networks to the creation of thematic communities in messengers.
Speaking of messengers, sometimes scheme traffic works well here. The main idea is to convince potential players that you know the secret algorithms of crash games and that your strategy guarantees success. However, it’s essential to note that some advertisers don’t accept scheme traffic, considering it fraudulent. And rightly so — at 888STARZ Partners, we are against such approaches and have already shared tips on how to protect yourself from scams in affiliate marketing.
When choosing a strategy, consider your audience’s specifics and the advertiser’s requirements to maximize your campaigns while avoiding potential risks.
Top traffic sources for crash game casino promotion
Successful promotion of crash games requires leveraging diverse traffic sources, focusing on engaging creatives, and continuously analyzing campaign results. While games like Aviator and Plinko remain market leaders, the crash games sector continues to grow. Affiliates who stay on top of trends and adapt quickly are well-positioned for success.
The majority of crash game target users are drawn from the following traffic sources, so let’s have a look at them:
TikTok
For many webmasters TikTok is a prime traffic source for crash games. Here you should post short videos showcasing gameplay, accompanied by emotional commentary and reactions. To help with content creation, advertisers often provide test accounts with substantial balances.
Telegram
Telegram offers the flexibility to combine different content formats, such as text posts detailing game strategies, user reviews, and video content. It’s an excellent platform for maintaining audience interest over time. To increase ROI, affiliates should utilize partner links and promo codes. Telegram also works well for warming up potential players.
TikTok + Telegram
A highly effective combination is generating TikTok traffic to Telegram channels or bots. This strategy enhances audience engagement and increases conversion rates. You can use conditionally free traffic sources or embed partner links in Telegram channel descriptions for this approach.
Facebook + Instagram + Telegram
Advertising on Facebook directs users to Instagram, where interaction happens via direct messages. To complete the registration, users are then guided to a Telegram channel with detailed instructions. This approach takes time to process but builds a high level of trust.
Facebook and mobile apps
Facebook and mobile apps consistently deliver quality traffic. Apps tailored to specific crash games are becoming more prevalent in Google Play and the App Store. Successful advertising campaigns here rely on well-crafted creatives showcasing gameplay, wins, and player emotions.
ASO
App Store Optimization (ASO) is another effective method for driving traffic. Along with keywords related to casino brands, webmasters can target crash game titles. However, competition in ASO is growing, so staying ahead requires mastering the nuances. Consider reviewing our detailed ASO guide to refine your strategy.
SEO
Search Engine Optimization (SEO) remains a vital traffic source for crash gambling. Recently, more websites dedicated to specific games rather than general gambling themes have emerged. These platforms are enriched with valuable content, including game rules, strategies, and other important information.
Influencers
Though not a traditional traffic source, influencers remain one of the most effective promotion tools. For instance, the football-themed crash game “Kick Off” shows excellent conversion rates when paired with creatives featuring famous athletes. Many influencers actively promote crash gambling games on the platforms mentioned above, and some even promise guaranteed earnings. Affiliates can take advantage of this by creating numerous niche-specific creatives.
Crash games convert well across not only from Facebook, TikTok, SEO, but also from PPC, push notifications, social media ads and messaging platforms. However, it’s crucial to consider GEO factors. While crash games and slots are globally accessible, popularity may vary by region. Players in some areas may be unfamiliar with a specific game unless promoted by local influencers. As highlighted, influencers remain one of the key tools for crash game promotion.
What сreatives to use for crash game offers?
Choosing the right creative is key to a successful offer that converts well. For crash games, the following approaches work best:
- Visualizing gameplay.
This universal method appeals to both new players and those experienced with online casinos. Showcasing the dynamic growth of multipliers and the thrilling moment of cashing out sparks interest and player engagement.
- Demonstration of big wins.
Similar to traditional Gambling offers, featuring big wins is highly effective. Highlight large payouts and success stories to inspire your target audience to repeat such results.
- Displaying genuine emotions.
Capturing players’ emotional reactions to winning is a tried-and-true strategy that often passes moderation. Include the names and logos of popular crash games in the background of a happy player to amplify the creative’s impact.
- Showcasing videos of gameplay.
Short clips, e.g. Instagram Reels or YouTube Shorts, showing winning moments with high multipliers, convert exceptionally well. These videos should be dynamic and eye-catching to encourage clicks.
- Providing winning strategies.
Adding a strategic element to your messaging can also be effective. Share tips personally or through influencers on managing bets, minimizing losses, and boosting chances of success. While large wins may not be promised upfront, such creatives help attract a relevant audience.
In general, creatives and ad campaigns for crash games aren’t vastly different from those for classic slots: emotions, big wins, flashy slogans, etc. However, unconventional approaches like ads styled as news reports can also work well. For standard campaigns, avoid overpromising unrealistic results for small deposits — such traffic is unlikely to convert, and advertisers might reduce your payouts.
A significant portion of crash game audiences consists of younger players. While the “classic” gambling demographic (men aged 25+) is still actively involved, you can experiment with less conventional approaches to attract younger or even female audiences. Remember, though, that overpromising or failing to keep players engaged could lead to quick disinterest, especially among users who haven’t developed a “gambling mentality”.
Crash games attract traffic worldwide, but some regions stand out as priorities. Currently, India, LatAm countries, and Africa lead the way. Tailor your creatives to the preferences and needs of your target audience in these GEOs for the best results.
Conclusion
Crash games are a relatively new and promising segment in the online gambling market, offering vast opportunities for both players and webmasters. While competition in this niche is growing, it remains significantly lower than in the traditional online casino sector. If you can create high-quality creatives, build a strong funnel, and thoroughly test it before launch, you stand a great chance of achieving stable and substantial profits.
Ready to capitalize on this trend? Then join 888STARZ Partners right now! We offer in-house products, personalized support, and top-tier conditions to help you achieve outstanding results. Our team specializes in solving even the most unconventional cases and provides a wide range of not only for sports betting, but also casino-related promo materials: landing pages, creatives, and more — almost everything can be customized especially to your needs. So don’t wait, and reach out to your personal manager now to learn more!