How to Monetize Sri Lankan Mobile Traffic with RevShare

Sri Lankan mobile traffic may not be the most obvious choice for affiliate marketing, but it’s often the under-the-radar markets that deliver the most consistent results — when approached strategically. As a Tier-3 GEO, Sri Lanka offers low-cost clicks, high internet penetration, and minimal barriers to entry. In this article, 888STARZ Partners break down how to run mobile traffic campaigns in Sri Lanka using the Revenue Share model — including the best traffic sources, what to look for in an iGaming offer, and why RevShare could be a winning strategy in 2025.

Why Affiliates Should Pay Attention to Sri Lanka: A Quick GEO Overview

Sri Lanka isn’t just another Tier-3 market with cheap mobile traffic. It’s one of the few regions in South Asia where iGaming offers can convert consistently right from the start. This is largely due to the highly engaged mobile user base, growing popularity of iGaming, and relatively low competition in the vertical. Because of these factors, users respond quickly to offers — even without heavy warming-up or complex sales funnels. With the right approach, affiliates can validate gambling funnels fast and build long-term RevShare income models.

Here’s what makes Sri Lanka especially attractive for mobile traffic monetization:

1. A Growing Gambling Market

According to 6WResearch, Sri Lanka’s gambling market was valued at $2.94 billion back in 2020 and is projected to reach $4.1 billion by 2026, with a steady CAGR of 5.24%. This upward trend signals a healthy and expanding iGaming ecosystem.

2. Culturally Relaxed Attitude Toward Gambling

For locals, gambling is seen more as entertainment than a vice. The most popular verticals include sports betting — especially cricket and football — along with online casinos such as Stake.com, 888casino, 22Bet, and Spin Casino. This growing interest in online slots is a good sign for affiliates working with casino offers.

3. Mobile-First Internet Usage

Roughly 90% of internet users in Sri Lanka access the web through smartphones or tablets. DataReportal reports around 29 million mobile users — a figure that actually exceeds the country’s total population of 23 million. For affiliates, this means desktop traffic is practically irrelevant. Instead, focus on mobile-optimized offers, responsive pre-landers, and seamless native flows.

4. A Massive Social Media Audience

Roughly one-third of the population in Sri Lanka actively uses social media. According to DataReportal, as of early 2025, the share of active social media users sits at 35.4% — over 8.2 million people. Notably, Facebook (Meta) remains the dominant traffic source in the country, followed by YouTube with 8.13 million users and TikTok with 5.79 million.

5. Low CPM Across Most Traffic Sources

Average CPMs on Facebook, push notifications, and even TikTok Ads (when run via whitehat campaigns) are all under $1.50. For comparison, India sees CPMs in the $2–$3 range, while in Bangladesh it can go as high as $5 depending on the funnel and approach.

6. Low Competition Among Affiliates

Sri Lanka remains a relatively untapped market in terms of affiliate marketing — especially when compared to nearby regions like India or Bangladesh. Internal ad network data and affiliate feedback indicate that the majority of buyers in Sri Lanka are solo affiliates or small teams. Large-scale operations are rare and don’t contribute significantly to market saturation.

7. Widespread English Proficiency

In addition to Sinhala and Tamil, approximately 24% of Sri Lankans speak English. This is a rarity for Tier-3 GEOs and a major advantage — allowing you to run offers without needing localization. In many cases, you won’t even need to translate or adapt creatives and landers.

If you’re looking for a promising Tier-3 market with low affiliate competition, rapid mobile internet adoption, and a cultural view of gambling as entertainment rather than income — Sri Lanka ticks all the boxes.

A Game-Changer for Sri Lankan Traffic: New Gambling Regulator Approved

Here’s some big news for affiliates working with Sri Lankan traffic: In April 2025, the government approved legislation to establish a centralized Gambling Regulation Authority. This new body will oversee licensing, taxation, and standardization of the gambling industry — including online casinos and sports betting.

What does this mean for affiliates? First and foremost, it signals a possible move toward legalization and easier access to whitehat offers in the near future. Centralized regulation could open the door to local operators with official licenses, giving affiliates access to more stable, long-term funnels. However, the final version of the law is still pending, and there are some risks — including potential traffic source restrictions or stricter requirements for partners.

In the coming months, the Sri Lankan market will be highly sensitive to regulatory news — which creates a unique window of opportunity for affiliates who are willing to stay flexible and adapt their strategies.

Top Mobile Traffic Sources in Sri Lanka

If you’ve already worked with Tier-3 GEOs, you know that the key to success lies in stable traffic buying and a clear, measurable audience response. In Sri Lanka — and similar South Asian markets — seven main traffic sources consistently deliver results. Let’s break them down.

Facebook Ads (Including Facebook Lite)

Facebook remains the dominant advertising platform in Sri Lanka. A single campaign on Facebook Ads can reach around 7.5 million Sri Lankans — and that number continues to grow. Engagement levels are particularly high, especially among men aged 25–45 — the prime audience for sports betting and casino offers.

Facebook Lite deserves a special mention. Its moderation is much more lenient, gambling creatives tend to get approved more easily, and CPMs are even lower than in the main app.

According to 888STARZ Partners’ analytics, aggressive banners combined with direct lander flows customized for English-speaking users perform especially well. If you’re concerned about Facebook moderation, try using instant experience formats — a safe fallback that still drives solid conversions (though, as noted earlier, bans are more the exception than the rule).

Push Traffic (via Aggregators or Direct Publishers)

Push remains the cheapest entry point for affiliates — particularly in Sri Lanka, where starting CPMs can drop below $0.20, and CTRs can reach up to 10% on initial clicks. Push ads are ideal for warming up cold audiences and generating fast registrations.

Pro tip: Focus on fresh site databases and tighten your GEO-targeting to avoid low-quality or irrelevant traffic.

In-App Ads (via DSPs or Direct Buys)

Mobile in-app advertising — including banners and interstitials — works exceptionally well in this region. Notably, over 85% of Sri Lankans use Android, while iOS adoption remains below 15%, according to Statista. That’s great news if you’re sourcing high-quality mobile traffic, especially via DSPs like MyTarget, Start.io, or Unity Ads.

Recommendation: The ideal offer for Sri Lanka is mobile-friendly, features a simple trigger, and offers a fast hold period — as is the case with 888STARZ Partners. Everything else depends on your ad creative, the funnel setup, and the traffic source. Moderation is generally relaxed, so feel free to frame your message in a more “fun and playful” tone.

Google UAC (Universal App Campaigns)

Even in Tier-3 markets like Sri Lanka, Google UAC can bring solid results — especially for CPI offers or gambling-related apps. The key is to define your target audience properly and monitor auto-optimization closely to avoid wasting budget on irrelevant users.

Before launching an ad campign, make sure your landing page is mobile-optimized, loads quickly on low-speed networks, and has a smooth, functional registration form.

WhatsApp Channels & Broadcasts

WhatsApp is the #1 messenger in Sri Lanka, with over 11 million active users, according to Tectera. A huge volume of UBT traffic (ultra-bottom-funnel) flows through this channel. Main approaches include: buying ad slots in popular WhatsApp groups, broadcasting to targeted lists, or running your own WhatsApp-based funnel for gambling offers.

This traffic is cheaper than push, generates faster click-throughs, and feels more natural to users. Best-performing angles on WhatsApp: “Recommended by a friend”, “This is where I place my bets”, “Check out the bot I used to win”.

Telegram Channels & Bots

Although Telegram is less mainstream than WhatsApp in Sri Lanka, it’s actively used by niche communities, including betting and gambling audiences. According to local media buyers, gambling-focused Telegram channels already have warm, targeted users ready to convert.

Telegram bots are particularly effective — they act as self-contained pre-landers, guiding users from warm-up to registration and deposit. This format works well for the English-speaking segment (about one-third of the population) and offers fast scalability without the need for standalone websites.

Also, bans are rare on Telegram — especially if you avoid direct mentions of casino brands.

YouTube (Shorts, Reviews, Direct Pre-landers)

In Sri Lanka, YouTube is one of the key platforms where users consume content massively, via mobile devices, and often in English. Shorts and videos with elements like “how to bet”, “casino tricks”, and “live gameplay” allow you to organically insert prelanders or links to Telegram/WhatsApp. Direct recommendations, pseudo-reviews of apps, and clickable previews like “watch how I made $20” work best.

To launch YouTube campaigns targeting Sri Lanka’s English-speaking audience, you don’t need deep production — standard vertical templates with subtitles are enough. Just flood the Shorts feed (via content networks or manually) and optimize traffic based on retention — a 70–80% retention rate is already considered strong. You can find this and other key metrics in the Analytics tab of YouTube Studio.

A strong offer for Sri Lanka is a mobile-friendly product with a simple trigger and fast hold. Everything else depends on your creatives, funnel logic, and traffic source.

To sum it up: the fastest way to launch is Facebook Ads and push traffic. For scaling and retention, focus on In-App and Google UAC. And if you want to additionally reach the conditionally free segment, connect YouTube (especially Shorts), WhatsApp, and Telegram channels.

One important note: Sri Lankan authorities have begun tightening control over ad distribution through major digital platforms, especially in response to complaints about illegal gambling promotions. This mainly affects Facebook Ads and Google Ads. According to local media, regulators are considering introducing mandatory registration or licensing for advertisers operating in sensitive niches like betting and casinos. If this trend continues, media buyers may need a local business entity or a partnership with official operators to legally promote whitehat offers on these platforms.

Benefits of Working with RevShare for Affiliates Targeting Sri Lanka

Although the CPA model is more common among affiliates working with Tier-3 GEOs, Revenue Share is becoming an increasingly attractive option — especially in the long run. Sri Lanka is a great example of a market where the LTV may seem low at first glance, but with the right funnel and strategy, RevShare can outperform CPA and deliver steady income.

Another major advantage: no revenue cap. The longer a player stays active, the more you earn — particularly valuable in a low-competition market like Sri Lanka, where offers tend to last longer and don’t burn out as quickly.

Why RevShare makes sense in Sri Lanka:

1. Higher Long-Term Earnings

With CPA, you get a one-time payment for the initial conversion, but miss out on everything the player generates afterward. RevShare lets you earn from every deposit, withdrawal, and retention event — week after week. A single high-quality user, especially in slots or casino apps with strong bonus systems, can cover your entire test budget and keep generating pure profit.

On platforms like 888STARZ Partners, you can earn up to 50% of GGR, with extra bonuses via NNCO (No Negative Carry Over).

2. Perfect for Mobile Traffic

Mobile users tend to show better retention — especially if warmed up properly. In Sri Lanka, mobile penetration is high, and so is the interest in gambling, making it an ideal setup for long-term RevShare monetization.

While LTV varies, Sri Lankan users typically make repeat deposits and stay engaged — meaning you can profit off relatively cheap traffic just by earning a consistent cut.

3. Flexible Setup for Different Traffic Sources

RevShare doesn’t have to be purely percentage-based. By the way, 888STARZ Partners offers hybrid models:

• CPA + RevShare (one-time bonus + % of deposit)
• Fix + RevShare (flat fee per lead + lifetime revenue share)

This helps balance your cash flow and stay profitable even with lower-cost or volatile traffic. If you’re driving traffic via push ads, FB Lite, or in-app, you can tailor your payout model to match the specific funnel. With solid targeting and optimization, even low-cost users can deliver real ROI.

4. Scalable Growth Without Volume Restrictions

Unlike CPA, which often comes with strict traffic quality KPIs (like a deposit within 24 hours, user verification, or minimum turnover), RevShare doesn’t impose tight performance deadlines. This removes the pressure during test runs — you’re not risking your budget just because the traffic isn’t “warmed up” fast enough.

You get paid only for actual revenue generated — a percentage of GGR (Gross Gaming Revenue). This allows you to scale campaigns freely without obsessing over lead cost. You can analyze retention and LTV over time, gradually cutting weak segments and boosting profitable ones — without worrying whether a user passes a narrow CPA funnel.

5. Less Short-Term ROI Pressure

Many Tier-3 regions like Sri Lanka are known for delayed player activity — users might not deposit or engage on day one. RevShare gives you room to nurture leads instead of demanding immediate payback like CPA (which often requires rapid actions like deposit + KYC to qualify for payout).

In RevShare, a user can “mature” over time, and you still get paid — even with a delay.

This is especially important when using content-based or native funnels (e.g., YouTube videos, Telegram bots, messaging apps), where the decision cycle is longer. You’re not losing conversions — in fact, they start monetizing over time, and these delayed conversions can drive solid long-term profit.

6. Better Control and Forecasting

With the right analytics, RevShare allows you to build funnels based on LTV and reinvest your earnings into proven campaigns. It’s more strategic than just chasing short-term ROI. Once you understand retention patterns, you can scale with confidence and predict revenue growth without constant testing.

At first glance, RevShare might seem less profitable than CPA — but within 2–3 weeks, it often overtakes CPA in total earnings. Let’s break it down with a basic comparison:

• With 1,000 clicks on CPA, you might earn $200 (assuming 2% CR).
• With the same 1,000 clicks on RevShare, your initial payout is $0. But after 1 week: $80. After 1 month: $240. After 2 months: $350+ — assuming part of your user base stays active.

Bottom line: RevShare accumulates value over time and turns every registration into a long-term asset. Especially in GEOs like Sri Lanka, where players are loyal to mobile gambling and keep playing for weeks, this model can deliver stable and growing returns.

Why RevShare with 888STARZ Partners Is the Smart Play for Sri Lanka

Sri Lanka might not be the most saturated market — and that’s exactly what makes it promising. Competition is still low, the audience is active, mobile traffic dominates, and when you enter with the right monetization model, results can come fast. And here, the only model that works long-term is RevShare.

This is not a “quick payout” market. Players in Sri Lanka typically engage for entertainment, not quick profit, which means LTV grows gradually. RevShare is the only model that lets you monetize that growth over time. With a solid product and good retention mechanics, your campaigns can scale into long-term profitability.

If you’re already running or planning to test mobile traffic in Sri Lanka (or similar Tier-3 GEOs), you should take a serious look at 888STARZ Partners. We’re optimized for exactly this kind of market. Here’s what makes it work:

• Average retention rate is around 50%.
• Average LTV per player: ~$1,500.
• We constantly optimize for higher retention and engagement.

You get stable rates, mobile-friendly offers, and reasonable hold periods. Most of our gambling traffic comes from base-tier segments — meaning easier onboarding and softer requirements. We already have proven, profitable cases from Sri Lanka using sources like YouTube, WhatsApp, and Telegram channels.

We work exclusively on RevShare for Sri Lanka — starting from 25% by default, but we’re open to custom deals up to 50% if you bring high volumes of quality traffic. CPA just doesn’t perform well here — it’s tough to lock in an FTD on first touch. That said, if you need a hybrid model, we’re open to discussion.

You’ll also get full analytics access across campaigns — see what each player brings in, track daily revenue growth, and forecast performance. This transparency helps you make data-driven decisions and scale with confidence.

How to start working with 888STARZ Partners — it’s easy:

1. Sign Up.
   

Go to the partner program website and click “Join”. The process is simple — just fill out the standard form with your username, password, and a contact (Telegram or email).

Pro tip: Mention you’re targeting Sri Lanka and want offers for mobile traffic. Your account manager will get you the best campaigns and materials faster.

2. Get Access to Offers.
   
   Once registered, you’ll get a dashboard with the full list of gambling offers, trackers, stats, creatives, and postbacks. Everything runs on our own platform without redirects, giving you full transparency and control.
   
3. Fast Start & Support.
   
   Our managers are responsive and ready to help — no waiting days for replies. You can quickly discuss test budgets, custom rates, and even get proven creatives tailored for your campaigns. This helps you save money and avoid blind spending. 

If you’re ready to scale traffic to Sri Lanka, just contact your personal manager and get your custom offer soon.