What Is a Website Builder for Affiliate Marketing?

If your business isn’t online, then you’re not in business. These days, not having a website is like a store without a sign. If you want customers to find you, you need to be online. It doesn’t matter what you do: whether you’re selling products, providing services, or promoting a personal brand. Back in the day, it used to be tough making your own website: you had to understand code or pay big bucks to developers. Nowadays life is much easier: there are special website builders, where you can create a site as a LEGO constructor, without special knowledge.

Remember when everyone rushed online during the pandemic? Those who already had affiliate marketing sites, calmly survived this period. The rest in a hurry created pages on their knees and lost clients. Now people don’t even call friends to ask where to buy something — they just Google it. And if you’re not in the search results? Consider those customers gone. In this article, 888STARZ Partners team we’ll look at how easy and without excessive costs to make a working site that will bring you customers — in particular from the popular verticals like Betting and Gambling.

What is a Website Builder and Why Are It So Popular?

A website builder is a software for creating web pages in a convenient and simple visual editor. In this case the user does not interfere with coding, which is an excellent solution for beginners in web development.

Websites built this way are hosted on the builder’s platform and come with a free subdomain. As a result, just a few hours after registration you will have a fully functional website ready to go. This significantly simplifies the process for webmasters and advertisers.

Online website builders represent one of the most popular ways to develop your own resource and there are good reasons for this. Think of it like a construction set for adults — except instead of toy blocks, you get pre-made website elements that you can easily assemble into a fully functional site. No programming needed here — only your creativity and preferences. Imagine this: you pick a design you like (there are hundreds to choose from), swap out images and text to fit your needs, and just like that, your site is ready. You can build it in a single day!

On the Internet, millions of people are looking for information about products, services, events, and therefore the site is an opportunity to be found, heard, seen by others. However, let’s focus on its role in business. For affiliates in betting, online casinos, or other verticals, having your own site helps you:

• Establish brand presence — particularly important for newcomers in the gambling industry who are entering a competitive market.
• Engage with your target audience — build relationships and maintain direct communication.
• Attract new users and retain existing customers — keeping traffic flowing is key.
• Increase trust in your brand – a well-structured website boosts credibility.
• Promote your offers through various traffic sources — essential for any advertising campaign.
• Expand into new GEOs on both regional and international levels – a broader reach means greater profits.
• Run promotional campaigns and keep users informed about offers — keeping visitors engaged is crucial.
• Collect valuable analytics on visitors, their behavior, and preferences — data-driven decisions improve performance.

Owning a website opens up endless possibilities. And the best part? It’s a cost-effective tool. And this applies to many moments: development, promotion, etc. Thanks to the easy to master graphical interface of most website builders, even beginners can easily design, customize and launch their affiliate sites for earning.

What Types of Website Builders Exist? 

Now that we’ve covered what is a website builder, let’s break down the different types available.  Each serves a different purpose — pick the one that fits your goals:

 1.   Basic Drag-and-Drop Builders (For Beginners) 

Perfect if you just need a simple site — fast. Choose a template, swap in your text and images, and you’re done.  No coding, no fuss.

✅ Best for: Personal blogs, portfolios, small business sites.

🚀 Example use: A freelancer showcasing their work in under an hour.

 2.   Landing Page Builders (For Marketers) 

These are built for one thing: conversions. They come with built-in A/B testing, CRM integrations, and analytics to fine-tune your campaigns.

✅ Best for: Sales pages, lead magnets, promo funnels.

🚀 Example use: A betting affiliate pushing a new casino offer with a high-converting landing page.

 3.   All-in-One Hosting + Website Builders 

Why juggle hosting and design separately? These platforms bundle everything: hosting, domain, and builder — into one package.

✅ Best for: Affiliate marketing sites, e-commerce stores, quick launches.

🚀 Example use: A dropshipping store set up in a day with zero tech hassle.

 4.   Advanced Design-First Builders (For Pros Who Hate Code) 

Want pixel-perfect control without touching HTML? These builders let you customize every element like a pro tool — but still visually.

✅ Best for: Agency portfolios, corporate sites, custom web apps.

🚀 Example use: A design studio crafting a unique, interactive portfolio.

Pro Tip: Not all builders handle SEO well. Always check if you can edit meta tags, URLs, and speed optimizations — or you’ll struggle to rank and compete with the best affiliate sites for earning.

Which Website Builder to Choose: Pros and Cons

With so many website builders available, each offering unique tools and features, choosing the right one can feel overwhelming. To make the best decision, consider these key factors:

• Functionality: Check for page limits, free vs. paid tools, and integration options with third-party systems.
• Templates: Look for a variety of ready-made templates and customization options to match your brand’s style.
• Interface: A user-friendly drag-and-drop editor makes it easy to arrange site elements without coding.
• Reliability: Ensure the builder provides security certificates and reliable hosting.
• SEO: Opt for a platform with SEO-friendly templates and mobile-responsive design to improve rankings.
• Support: Consider the availability and responsiveness of customer support — chat, email, or phone.

Balancing price and quality is essential. Compare a few options and choose the one that best fits your needs and budget.

Pros of Using a Website Builder

Cost-Effective

Website builders allow you to create a site for free or at a low cost compared to hiring developers. Even premium plans are cheaper than professional web development services. This makes them ideal for small businesses, startups, and personal projects.

Speed

With a durable website builder, you can launch a site in just a few hours, whereas custom development can take weeks or even months. Ready-made templates and easy-to-use editors make the process quick, even for complex tasks like setting up contact forms or social media integrations. This is perfect for urgent projects, promotional campaigns, or temporary landing pages.

Low Maintenance Costs

Many builders offer free or affordable basic plans, allowing users to test ideas before committing. For example, Wix website builder has a free plan, though it comes with some limitations. While customization may be restricted on free templates, there are still plenty of design options to choose from.

User-Friendly

Beginners don’t need to worry about layout and placement — website builders provide structured templates where every element has its designated space. With built-in widgets and customization tools, all that’s left is to add your own content: text, images, and videos.

Cons of Using a Website Builder

While best website builder offer convenience and affordability, it may come with a few limitations:

Limited Customization

Even with customization options, your site may still look template-based. Hundreds of businesses could be using the same design. Free templates often lack premium quality, and advanced customization usually requires additional fees.

Basic Functionality

As your business grows, you might need more advanced features, such as:

• Better SEO tools.
• CRM integrations.
• E-commerce solutions.

Many free or budget plans come with restrictions, meaning you’ll eventually need to upgrade to a paid version or switch to a more flexible platform.

Platform Dependency

One major downside is that sites built on website builders are often locked to that platform. If you decide to switch to a custom-built site, you might have to start from scratch because:

• Exporting content isn’t always possible.
• Custom code and integrations may be restricted.

For many users, this isn’t a dealbreaker. However, if you plan to scale your business, be aware that free website builders are great for getting started but may limit flexibility in the long run.

That said, some builders offer add-ons and extensions to expand functionality. Just keep in mind that you’ll be limited to what’s available in the platform’s marketplace — third-party integrations might not be supported. In the next section, we’ll review the best website builders and help you choose the right one for your needs. 

Top 5 Website Builders for Affiliate Marketing

Finally, let’s dive into the top players in the online website builder market (in random order).

Weblium

So, which business website builder should you choose? Let’s start with Weblium — an innovative platform with an AI assistant that simplifies website creation. Ideal for businesses, marketers, and anyone who values speed and convenience. With 300+ responsive templates, powerful marketing tools, and seamless integrations, Weblium is a versatile solution.

Key Features

✅ Design & Editor:

• AI assistant provides design suggestions — no design skills needed.
• Intuitive drag-and-drop editor, no coding required.
• Mobile & desktop-optimized templates.

✅ Marketing Tools:

• Pop-ups with triggers + built-in analytics integrations.
• Connects with Mailchimp, Constant Contact, and other automation tools.
• Built-in SEO tools for search engine optimization.

✅ Extra Features:

• Multi-language support.
• Deep customization & personalization options.

Who Is Weblium For?

✔ Those who need a fast, no-fuss website setup.

✔ Users who want AI-powered automation.

✔ Budget-friendly projects requiring high functionality at low cost.

Pricing: Weblium offers two main plans. A free plan with limited features and a pro plan for $15 per month (or 8.25 if paid yearly), which includes advanced features like SSL, Google Cloud hosting, and support for up to 10,000 products. Business packages with multi-site discounts are also available.

Instapage

Instapage — an advanced landing page platform tailored for marketers, affiliate specialists, entrepreneurs, and agencies. This relatively simple website builder offers cutting-edge personalization tools, A/B testing, and analytics to boost conversions and ad campaign profitability.

Key Features

✅ Ready-made templates:

• Landing pages for lead generation, webinars, events, and ad campaigns.
• All templates are mobile-optimized.

✅ Integrations:

• CRM, ad networks, and email marketing compatibility.
• Built-in forms for lead capture and inquiry processing.

✅ Personalization:

• Dynamic content adjusts to audience preferences.
• Automated personalized offers.

✅ Analytics & A/B testing:

• Test different page versions to improve conversion rates.
• Deep traffic analytics with Google Analytics integration.

✅ Editor & design:

• No-code drag-and-drop editor.
• Customizable fonts, colors, and elements.
• Built-in image and icon library.

Who Is Instapage For?

✔ Affiliates focused on conversions and personalization.

✔ Marketers needing powerful analytics.

✔ Businesses testing hypotheses via A/B testing.

Pricing: Instapage offers three plans. “Create” for $79 per month with basic features for 15,000 visitors, “Optimize” for $159 per month with A/B testing and advanced features for up to 50,000 visitors, and “Convert” with custom pricing for larger companies, including unlimited visitors, advanced personalization and collaboration tools.

Unicorn

Next up is Unicorn. You might not have heard of it, it’s less known than, say, Webflow — but it stands out for its simplicity and ease of use. Unicorn is an easy website builder designed specifically for startups. The platform offers an intuitive interface, marketing automation tools, and a flexible component system, allowing users to quickly create unique web pages without relying on pre-made templates.

Key Features

✅ Editor & Design:

• AI website builder assistant for creating pro-level pages with no design experience.
• Drag-and-drop interface for seamless editing.
• Extensive library of ready-made components for landing page customization.

✅ Marketing Tools:

• Integrations with Mailchimp, Constant Contact, and other services.
• Built-in ad campaign automation tools.

✅ SEO & Responsiveness:

• Keyword analysis, meta tag optimization, auto-generated sitemaps.
• Flawless display on all devices.

Who Is Unicorn For?

✔ Startups needing marketing tools + a flexible builder.

✔ Those who want to launch fast without complex setups.

✔ Budget-conscious projects.

Pricing: Unicorn offers several plans, including a free tier and paid options starting at $9/month. Paid plans (“Maker”, “Startup”, “Business”) include custom domains, form integrations, SSL certificates, and scale to support more sites / team members on higher tiers.

Unbounce

Unbounce is a professional landing page builder specifically designed for marketers, agencies, and digital specialists, with a focus on boosting conversions and optimizing sales. The platform offers powerful tools for A/B testing, content personalization, and analytics.

Key Features

✅ A/B Testing:

• Run multiple tests to identify the most effective page variations.
• Automatically implement changes based on data-driven results.

✅ Dynamic Content:

• Personalize content based on search queries and user behavior.
• Increase conversion chances through tailored approaches.

✅ Ad Campaign Automation:

• Automatically launch, track, and optimize ad campaigns.
• Integrations with Google Ads and Facebook Ads for streamlined management.

✅ Analytics & CRM Integrations:

• Connect with HubSpot, Salesforce, and other CRM systems.
• Custom reports and dashboards to monitor key metrics (CTR, CPC, CPA).

✅ Popup & Lead Form Builder:

• Create interactive forms using a visual editor to boost conversions.
• Build popups and sticky bars without coding.

✅ Additional Features:

• Drag-and-drop editor for no-code page creation.
• 100+ templates optimized for various industries.
• Full customization with CSS/HTML support.
• Mobile-responsive content display.

Who Is Unbounce For?

✔ Affiliate specialists focused on conversion optimization and page testing.

✔ Marketers needing advanced personalization and analytics tools.

✔ Businesses aiming to optimize ad campaigns and increase sales.

Pricing: Unbounce offers several pricing plans, starting with “Build” for $74 per month, which includes unlimited pages and up to 20,000 visitors. The “Experiment” and «Optimize” packages offer additional features such as A/B testing and AI-assisted traffic optimization. For larger users, the “Agency” plan is available with customized pricing and advanced teamwork features.

Webflow

Last but definitely not least in our list — Webflow. In our opinion, this website builder has a slightly steeper learning curve but offers unparalleled capabilities. Webflow is a powerful website builder that lets you create fully responsive websites without writing a single line of code. With its intuitive drag-and-drop interface and built-in content management system (CMS), Webflow makes it easy to design professional affiliate sites for earning and keep them up-to-date. It’s the perfect choice for those who want complete control over design and functionality, free from the limitations of pre-made templates.

Key Features

✅ Interface & Design:

• Drag and drop website builder editor that simplifies page creation and design.
• Ability to create unique designs and custom solutions with no technical skills.

✅ Content Management System (CMS):

• Built-in CMS for easy content updates and management.
• Full control over site structure with customizable templates for different content types.

✅ SEO & Optimization:

• Advanced SEO tools to boost organic traffic.
• Optimized page speed and full responsiveness across all devices.

✅ Integrations & Analytics:

• Seamless integration with analytics, tracking, and marketing automation tools.
• Supports Google Analytics, Facebook Pixel, and other popular services.

Who Is Webflow For?

✔ Affiliate specialists who need design flexibility and high-converting landing pages.

✔ Those who demand full control over responsiveness and SEO optimization.

✔Businesses requiring a robust platform for unique websites with deep marketing integrations.

Pricing: Webflow offers a free website builder “Starter” plan, as well as paid plans: “Basic” for $14 per month for simple affiliate marketing sites, CMS for $23 per month for blogs and content projects, and “Business” for $39 per month for larger projects. A corporate package with individual pricing for large-scale solutions are also available.

Choosing the best website builder ultimately depends on your needs. These 5 platforms perfectly illustrate the diversity of modern solutions — from beginner-friendly tools to professional-grade systems, unlocking new possibilities for web creation in 2025.

Conclusion

Website builders offer a modern and fast solution for creating your own site. The functionality, design, and additional features will depend solely on your choice of platform and willingness to invest in premium options. The biggest advantage of website builders? They’re beginner-friendly — perfect for newcomers in affiliate marketing. No coding or design skills? No problem. The best website builders are designed precisely for this audience.

And if you’re an affiliate looking to monetize traffic without wasting time on complex setups, then 888STARZ Partners is your best bet. With high conversions, a user-friendly system, and flexible partnership terms, you can quickly achieve stable earnings. Join 888STARZ Partners today! Get access to top-tier tools and start profiting from your traffic right away.