The 2025 iGaming affiliate tech software: from smart tracking to campaigns optimization

In the iGaming market 2025, competitors and big players have already acquired technical software, AI-driven, and 360 analytics, which significantly complicates matters for solo players and small teams. Failure to accept objective realities is equal to defeat. But there is a solution, and this article from 888Starz Partners will serve as your guide to building your own technological software.

Why is survival without tech soft impossible in 2025

The iGaming market is booming. As more countries legalize casinos, the industry has seen the entry of massive corporate networks with virtually limitless budgets. These giants typically work with professional teams with the capital for endless testing and the resources to discover the most profitable funnels. Consequently, these “whale” companies can afford to buy up the best traffic, driving the cost per click sky-high.

Simultaneously, the screws are tightening from the traffic sources’ end. Regulation in affluent Tier-1 countries is becoming stricter, while platforms like Facebook and Google are growing increasingly aggressive with their moderation and account bans. As a result, the situation for a solo media buyer or a small team is becoming critical: competitors apply pressure from above, moderation from below, and the cost per lead (CPL) is constantly rising due to these factors.

So, how do the big players survive? They don’t click buttons manually. Their ace in the sleeve is professional software. Their advertising campaigns are optimized by artificial intelligence that analyzes data 24/7, turns off underperforming ads, reallocates budgets, and identifies the best audiences. Large companies leverage sophisticated analytics systems to see the whole picture, not just isolated fragments.

Therefore, trying to compete with them manually today is practically impossible. To stay afloat and scale, you must build up your technology stack. Modern software allows you to automate routine tasks, react quickly to problems, and make decisions based on data, not intuition.

Of course, good software alone is not enough. In the iGaming vertical, finding a good, reliable affiliate program is important. And there is one—888STARZ Partners. We offer a deposit conversion rate of 35%, player retention 50%+, and an average LTV of over $1,500! 

Overview of affiliate marketing tools

Choosing the right tools may seem daunting, but mastering them is the foundation of your future success. Below is a list of key services that form the technology stack of a modern iGaming affiliate.

All tools can be divided into three key groups:

Automating management tools for launching campaigns

Tools like Revealbot and TheOptimizer are essential for those working with high volumes of paid traffic. Instead of manually checking hundreds of ads, you set up rules, and the software automatically turns off underperforming creatives, increases bids on profitable ones, and sets new hypotheses. This saves a giant amount of time and, more importantly, budget. The downside is that such services require specific configuration skills and are not cheap, making them more suitable for experienced teams than beginners.

Integrations with Ads Managers

Integration with ad managers, such as those from Google or TikTok, is done through official and secure APIs (Application Programming Interfaces). As for Facebook, it issues a special access token that the external service regularly updates. The connection is made through the official Marketing API without a login/password.

This acts as a secure bridge between the services, and you do not need to share your ad account login and password. Using the integration of TheOptimizer with FB Ads Manager as an example, the process looks like this:

1. Inside TheOptimizer, select the desired traffic source (e.g., Facebook) and click “Connect Account.”
2. You are redirected to the Facebook website, where you log into your account and grant TheOptimizer permission to manage your campaigns and view statistics.
3. After you consent, Facebook issues a special API key (token) to the service, which TheOptimizer uses for all future communication with your account.
4. The service pulls real-time data (usually every 5-15 minutes) on costs, clicks, and other metrics directly from the ad account.
5. Simultaneously, it retrieves revenue data from your tracker (e.g., Voluum).
6. Based on the rules you set (e.g., “if the ROI of this ad drops below -20% for 3 hours, pause it“), TheOptimizer automatically sends commands back to the Facebook API to make changes—pausing a campaign, changing a bid, or adjusting the budget.

The key advantage of this approach is data consolidation. TheOptimizer sees both the expenses (from Facebook) and the revenue (from the tracker) in one place, allowing it to make decisions based on actual profitability (ROI), rather than just on cost-per-click (CPC) or cost-per-acquisition (CPA), as standard auto-rules within the ad networks themselves do.

360 analytics and AI engines

Tools like Voluum and Hyros show which creative, from which device, and in which GEO led to a deposit. AI attribution services like Hyros go even further—they track the entire customer journey and accurately determine which channel brought in real revenue, solving the “last-click attribution” problem. This is indispensable for those who use multiple traffic sources and want to understand the true ROI of each. Importantly, these tools suit everyone, from solo media buyers to large agencies.

CRM, community & retention management

Tools like Manychat, SendPulse, and OneSignal. By building a player database through chatbots, push notifications, or email, you stop being 100% dependent on the operator. You gain a direct communication channel with your audience, allowing you to “warm them up,” announce new bonuses, reactivate “dormant” players, or even offer them other products. These tools are highly beneficial for those working on a RevShare model, but may not be suitable for those driving traffic on short-term CPA deals.

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