Tools for Driving Traffic to Facebook

Facebook is truly a goldmine for webmasters, as this source opens up vast opportunities for driving traffic while ensuring solid reach. However, to run offers profitably and avoid bans, you’ll need your own set of specialized Facebook ads tools and services. That’s why the 888STARZ Partners team has put together a top list of the most relevant and effective tools for driving traffic through this multi-million-user social media platform. Let’s get started!

Features of driving traffic to Facebook

Driving traffic from Facebook is quite different from doing so through Google Ads or push notifications. Advertising iGaming offers here has its own specifics, which must be taken into account to launch profitable campaigns. Here’s what you need to know about promoting Betting and Gambling through a giant like FB: 

• Massive reach:

Facebook is a social network with 5.17 million active users. They can be segmented by various criteria: different age groups, interests, behavior patterns, and other distinctive factors. Before you start running traffic on FB, it’s crucial to define your target audience clearly to avoid low-quality traffic. 

• Advanced targeting:

The platform offers a convenient built-in targeting system that allows you to display ads to your ideal audience. You can filter by age, device, GEO, interests, and other features. The more precise your targeting, the higher the quality of the leads your campaign will generate.

“At 888STARZ, when working with Meta, we use a full set of tools:

“Accounts & Security: Business/Ads/Events Manager, Catalog Manager, 2FA (Authy/Google Authenticator), password managers.
Tracking & Attribution: Keitaro.
Research & Creatives: Meta Ad Library.
Testing & Optimization: Meta Experiments/A/B Test, Advantage+.
Audiences & CRM/CDP: Audience Insights, Lookalike (including value-based), HubSpot, Salesforce, Klaviyo.
Landing Pages & UX: PageSpeed/Lighthouse, Hotjar/Microsoft Clarity, VWO/Optimizely.
Feeds & Catalogs: DataFeedWatch, Channable (DPA).
Infrastructure: CDN/WAF (Cloudflare), uptime monitoring (UptimeRobot/Better Stack), VPN for QA previews in the target GEO”.

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• Promotion restrictions:

Facebook enforces strict rules regarding promoted content — advertising iGaming niches like Betting and Gambling is prohibited. Violating these rules may result in the removal of your ad account or a permanent ban. To successfully promote iGaming verticals on Facebook, you’ll need to use cloaking techniques and various Facebook marketing tools to bypass restrictions.

• Built-in tools:

Facebook provides a set of integrated tools for launching ad campaigns. With these tools, you can easily manage your campaigns, analyze competitor creatives, and study your target audience directly within your FB account.

These are just a few key aspects of affiliate marketing on Facebook — it would take an entire article to cover all the nuances of working with this platform. Fortunately, we’ve already got one: check out the 888STARZ Partners blog for a complete guide on promoting Betting offers through Facebook, featuring the latest trends and expert tips for driving website traffic.

Tools for promoting Betting on Facebook

Facebook is basically its own world. Without anti‑detect tools, farmed accounts, and decent proxies, there’s no point in diving in. The thing that works best is being systematic: first carefully warm up accounts and create activity, then launch the offer via cloaking, test several funnels, cut everything that doesn’t convert, and scale only the winners.

“There can be a few good solutions for optimizing Facebook operations. They include:

Ad Library Helper — useful for ideas and competitive analysis.
FB Acc Status Plugin — handy for operational control and notifications.
FBHelper — conditionally useful as an “all-in-one” tool.
maskfb — as a diagnostic hack, helps understand rejection reasons.
Facebook Pixel Helper — essential for tracking support and quick diagnostics.
2FA Authenticator — critical for secure team operations.

Also use the FB account report table, which is good for light monitoring, especially with a small number of accounts”.

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Since Facebook’s range of internal services on Facebook is rather limited, affiliate marketers often rely on external Facebook business tools and platforms. Below, we’ve covered key Facebook ad tools categories and examples of the most popular options for running advertising campaigns.

Cloaking

Cloaking is a method used in affiliate marketing to promote gray verticals by replacing the content of a landing page. Moderators, Facebook algorithms, and irrelevant users see a compliant landing page, while your target audience sees the actual offer page. Cloaking is essential for promoting Betting and Gambling on FB, as these verticals are prohibited, and without cloaking, successful promotion is nearly impossible. Here are some of the most popular Facebook cloaking services:

• CLOAK IT.

A cloaking tool designed for traffic sources like Facebook, Instagram, and Google. In addition to landing page substitution, CLOAK IT offers integrations with popular affiliate trackers like Keitaro and Binom, as well as A/B testing capabilities for iGaming campaigns. It includes built-in statistics for tracking every click and supports integrations with landing page builders. A free demo version is available, while monthly paid subscriptions range from $100 to $400 per month.

“In today’s Facebook environment, priorities look like this:

Trackers & attribution + CAPI + experiments — the foundation; without them you’re flying blind.
Creative process and ‘white’ research (Meta Ad Library, analytics) — no results without solid creatives.
Infrastructure and account/site hygiene — backups, 2FA, proper catalogs, healthy pages.
Proxies — a utility for work and QA; necessary but not a magic pill.
Scraping/data aggregation — useful, but prefer official APIs and proceed cautiously.
Spy tools — use for ideas and inspiration, don’t treat them as the main steering wheel.
Anti‑detect — minimize use; only when absolutely needed.
Cloaking — avoid if possible; it increases risk and complicates scaling”.

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• Cloaking House.

A cloud-based cloaking service with AI-powered traffic analysis and automated landing page substitution. It integrates with other House Group tools, such as trackers and spy services. The platform also offers corporate access options for teams. Subscription plans start at $30 per month and go up to $499 per month.

Cloaking can be challenging for beginners, as incorrect setup can lead to ad account bans and permanent profile deletion. To master cloaking like a pro, check out the detailed guide on the 888STARZ Partners blog, where we break down the essential techniques for working with cloaking services.

Antidetect browsers

Since Facebook allows only one account per device, affiliate marketers use antidetect browsers for multi-accounting. These browsers mask the user’s digital fingerprint and other identifying parameters, allowing webmasters to switch to a new profile if the primary one gets blocked or to run campaigns from multiple profiles simultaneously. Here are some popular antidetect browsers:

• Dolphin Anty.

A multi-accounting solution equipped with a wide range of tools to streamline ad profile management. Dolphin Anty integrates with popular Dolphin services and various VPN providers. It also features a Cookie Robot for generating browsing history and built-in tools for proxy and IP management. A free plan is available for up to 10 accounts, while paid plans start at $89 per month.

“There are two types of tools to manage comments on FB:

Built-in: Page Moderation (stop-words), Profanity Filter, hide/delete via Page Inbox, automations in Business Suite;
Third-party compliant tools: SMM suites like Agorapulse/Sprout/Emplifi with moderation rules. 

Avoid scripts violating API/ToS — this can lead to penalties”.

888STARZ Partners affiliate

• AdsPower.

An antidetect browser with integrated Facebook automation tools and scaling capabilities. It supports session synchronization across different browser windows, along with bulk account import, export, and updates. AdsPower offers plans ranging from $5.40 to $30 per month, although the number of manageable accounts is more limited compared to similar tools. There’s also a free plan available for managing two accounts.

Antidetect browsers are essential when scaling Facebook traffic campaigns, but proper configuration is critical to avoid detection and bans. For more insights, check out the 888STARZ Partners blog.

Trackers

Affiliate trackers are specialized programs that automatically collect data about advertising campaigns, including revenues, expenses, clicks, conversions, and more. Using this data, you can monitor campaign effectiveness and boost for better results. Here are a few reliable trackers for affiliate marketing:

• Keitaro.

A versatile tracker for affiliate marketing that works without redirects, allowing users to upload landing pages directly into the interface. It can automatically import expenses from Facebook, park domains, send postbacks, generate smartlinks, and integrate with external PHP, JS, and WordPress projects. Keitaro offers a 14-day free trial, with pricing plans starting at $49 and going up to $129.

“List of tools that help to define your audience on Facebook better:

Meta Audience Insights (Business Suite) — demographics, interests, locations of the active audience.
Events Manager + Pixel/CAPI — real signals from site/app; who reached Registration/Deposit/Purchase.
Value-based Lookalike (from CRM/MMP) — LAL based on FTD/LTV/ARPU instead of raw leads.
Meta Experiments (A/B) — test audience hypotheses: interests vs LAL, narrow vs broad.
GA4 / BI dashboards — post-click behavior: geo/devices/sources, cohorts and RFM segments.
Instant Forms + surveys (Typeform/Survicate) — self-assessment of pain points/motives, feed segments into Custom Audiences.
MMP for apps (AppsFlyer/Adjust/Branch) — post-install segments (registration, KYC, FTD).
Ad Library — “white” competitive research: which offers/angles perform where.
Hotjar / Microsoft Clarity — click/scroll heatmaps by segment: what blocks conversion for different clusters”.

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• Binom.

Known for its speed, Binom boasts one of the fastest click processing rates (it’s just 7 milliseconds), along with instant report generation. It can handle up to 1 million clicks per day, supports team access, and features a user-friendly interface suitable for beginners. Binom also provides responsive customer support (with replies in under 2 minutes) and competitive pricing: $83-$104 for software versions and $199 for the cloud-based plan.

Tracking tools help webmasters monitor campaign performance, user actions, and conversions. This data allows for better optimization and more accurate decision-making.

Spy services

Spy services are platforms that allow webmasters to analyze competitors’ creatives, track their performance, and use these insights to create or improve their own offers. Here are some top spy services for monitoring Facebook creatives:

• AdHeart.

A spy service for working with Facebook and Instagram, perfect for finding creatives in the Betting and Gambling niches. AdHeart provides access to a database of over 900 million creatives, with 20-30 million new ones added monthly. The platform offers real-time updates and a flexible filtering system that can sort by text, links, domain zones, pages, titles, apps, language, and more. A free demo is available, with subscription plans going up to $90 per month.

“To see which creatives and landing pages your competitors are currently using, spy services are a must-have. A tracker is also essential — you might simply not notice how you’re losing money. Here some more tools which help to determine the right creatives in research (ideas and benchmarks):

Meta Ad Library — review themes/formats/angles in your GEO/niches.
Competitor Page/Ads Transparency — frequency, rotation duration, ad texts.
Testing directly in Meta
Experiments / A/B Test — fair splits of creatives, strategies, headlines.
Creative reporting (Breakdown by placements/formats) — who really drives CPA/CTR.
Brand/Conversion Lift (where available) — incremental impact, not just attribution.
Post-click diagnostics:
GA4 — engagement rate, time on page, scroll depth by creative/UTM variations.
Hotjar / Microsoft Clarity — heatmaps/recordings showing where a specific creative promise fails”.

888STARZ Partners affiliate

• PowerAdSpy.

A cross-platform tool for monitoring ads on Facebook, Instagram, Google, YouTube, and others. It includes filtering by keywords, GEOs, ad types, placements, and demographics (such as gender, age, language). Pricing ranges from $69 to $349/month, with a trial period offering 100 free queries within the first 10 days after registration.

Want to learn how to use Facebook spy tools effectively? Check out our detailed guide on the 888STARZ Partners blog.

Scrapers

Scrapers (or parsers) are specialized Facebook analytics tools for collecting data about content and users from websites, apps, and social media. With scrapers, affiliates analyze their target audience and gather contact information. Here are some functional scrapers for those who work in affiliate marketing:

• A-Parser.

A versatile toolset for parsing and analyzing data from popular search engines like Google, Facebook, Yahoo, and others. It is suitable for collecting data for promoting Betting and Gambling offers, with a wide range of SEO data collection tools. It can bypass CAPTCHAs on analyzed platforms and offers full automation via API. Prices start at $179 for a single license, with extended functionality packages reaching $479.

“Buying multiple accounts for setups makes sense while:

Parallel testing — the ability to quickly launch multiple hypotheses across GEOs/offers/creatives.
Limits and spending rhythm — distributing budget across different ad accounts/cards to avoid daily/start limits.
Risk isolation — if one account is under review or banned, others remain active.
Stack separation — for different verticals, catalogs, pixels, domains, avoiding mixed signals and reporting issues.

Purchase channels:

Telegram channels/chats and forums with aged/verified accounts.
Marketplaces with ready BM/ad accounts, anti-detect rentals, and replacement guarantees.
“Farms” with shared RDP/VPS, packages including account+proxy+browser, pre-installed payment methods”.

888STARZ Partners affiliate

• Topvisor.

A tool for gathering thematic content based on keywords and links from popular search engines, as well as obtaining photos, videos, client databases, and contact details. This software enables arbitrageurs to create high-quality landing pages and websites based on specified keywords, collecting SEO, and automating user data gathering. A free demo version is available, while paid plans range from $29 to $599.

Scrapers are invaluable for affiliate marketing as they help gather data on competitors’ content, track audience behavior, and collect leads, enabling marketers to optimize campaigns and improve targeting. By automating data extraction, scrapers save time and enhance decision-making for better ROI.

Creative editors

To create high-quality banners, landing pages, and videos, while maintaining a professional level and comfort, you will also need professional creative editors. Here are some Facebook marketing tools for making quality creatives, without the need to master Photoshop basics:

• Canva.

An online tool for designing banners and landings, offering users a vast library of templates, elements, and design tools for creating Facebook posts, Stories, and other ad formats. Its intuitive interface makes it easy to produce professional materials without specialized design skills. The basic functionality is available for free, with subscription options ranging from $12.99 to $327.99 per month. Team plans are also available.

“There are no magical tools for winning ad auctions in FB Ads. What matters more is relevance and value: high-quality creatives, accurate conversion signals, correct bidding/budget strategies, landing speed, and frequency/freshness of creatives.

Here’s one practical approach: Advantage+ (Shopping/Placements), A/B tests of bids/optimizations (Maximize Conversions vs Cost Cap), clean event-priors via CAPI, frequency control, and fast creative rotation”.

888STARZ Partners affiliate

• Supа.

A service for creating affiliate photo and video creatives. Supa uses artificial intelligence to automatically generate content, which significantly speeds up the process of creating advertising materials. The software supports various video formats, including long videos, short Stories, and videos for TikTok and Instagram, as well as offering various templates for creating banners and landing pages. In addition to a free plan with work limitations, there is a full-featured plan available for just $5 per month. Custom plans with a personalized set of features are also available.

By leveraging these creative editors, you can produce stunning visuals for your iGaming campaigns without mastering complex design tools. Start enhancing your ad materials today and watch your engagement grow.

Conclusion

We’ve only listed a small fraction of the Facebook marketing tools available, but you can use any reliable set of services and software that suits your needs — as long as they’re proven and feature-rich. Approach building your personal toolkit wisely: combine the right arbitrage tools, experiment with different services, and try various approaches to find the optimal strategy for your campaigns. This way, you’ll achieve high conversion rates and generate plenty of leads.

If you’d rather not spend time assembling your own pool of Facebook tools, we have just the solution for you. The 888STARZ Partners affiliate program offers its own suite of built-in tools that every webmaster can benefit from. We provide our partners with in-house tracking, custom configurations for Kaitaro and Postbacks, an API for coefficient management, a UTM-tag builder, and more. Contact your personal manager to get access to our software and learn how to use it.