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Guides

Ivan Kovtun

21.03.2025

6 min

What is CPC and How Does It Work

Advertising payment models vary: for views, clicks, targeted actions, and so on. But not every option will be equally appropriate — for example, Cost per Click is more suitable for contextual ads. In today’s article, experts from 888STARZ Partners will explain what CPC is, why this model is so popular, and how to reduce the […]

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Ivan Kovtun

18.03.2025

9 min

How to Collaborate with Influencers in iGaming

Affiliate marketing is a constant hunt for new profit sources. Some bet on push notifications and native ads, while others test pop-ups and teasers. But there’s another method many underestimate: influencer marketing. Yes, working with bloggers is harder than launching another Facebook ad, but the results can be exponentially better. In this article, the 888STARZ […]

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Dennis Stets

10.03.2025

16 min

Top Countries for Legal Casino Advertising

In many Tier countries, the gambling industry has a mixed reputation and perception. Gambling advertising is often restricted or even prohibited, partly due to the presence of unscrupulous operators. Some operators may manipulate game mechanics or random number generators (RNG), while others delay payouts altogether. That’s why affiliates should focus on regions where iGaming is […]

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Dennis Stets

07.03.2025

10 min

Spy Services — What Are They and Why Do You Need Them

Nowadays the competition in the affiliate marketing sector is really intense. Media buying teams, experienced solo-webs, and countless beginner affiliates — you’ll face all of them when running traffic for almost any offer or GEO. But how do you stay competitive in such an aggressive environment? There are plenty of ways, but one of the […]

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Dennis Stets

27.02.2025

12 min

How to Promote Online Casinos in Tier 3 Countries

The population in Tier 1 and Tier 2 GEOs has a high average income, which is why traffic from these countries is accepted at higher rates, attracting most webmasters to target these regions. However, for the same reason, competition in these GEOs is significantly higher, making it challenging for both beginners and even experienced mediabuyers […]

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Dennis Stets

21.02.2025

13 min

Top iGaming Events of 2026

To avoid getting stuck in the routine of affiliate marketing and give their minds a well-deserved break, webmasters should occasionally step away for a short but rewarding getaway. The challenge, however, is finding an option that doesn’t require endless planning or lead to disappointment. The solution is simple — attend one of the many iGaming […]

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Dennis Stets

19.02.2025

13 min

Top GEOs for 888STARZ Partners

Choosing a GEO is not just a preparation step; it’s the foundation of any successful advertising campaign. Almost everything depends on it: from the complexity of promotion to the final profit. But what do you do when many affiliate programs are limited in the regions they offer, forcing webmasters to work with highly competitive countries […]

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Dennis Stets

27.01.2025

11 min

How to Optimize an Advertising Campaign in the iGaming Niche

Optimizing a casino advertising campaign is a challenging yet essential step for effectively driving traffic. No affiliates can launch a maximally profitable and successful affiliate marketing iGaming campaigns on the first attempt, as there’s always room to increase its performance and address weak points. However, many newcomers and even experienced advertisers often underestimate the importance […]

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Dennis Stets

24.01.2025

20 min

How to Promote Crash Games in iGaming Industry

To become a leader in any niche, a webmaster must first thoroughly understand it. While some areas of affiliate marketing are relatively straightforward, Gambling often stands out as an exception. This vertical is incredibly diverse, having been refined over decades to retain players worldwide. And it’s doing so remarkably well — by 2029, the iGaming […]

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Dennis Stets

22.01.2025

26 min

How to Advertise Betting and Gambling with Push Ads

Newcomers to affiliate marketing often stumble upon blogs, channels, or ads for the latest course and come away thinking that this industry is mostly about promoting sportsbooks and online casinos via Facebook, TikTok, or similar platforms. However, a closer look reveals that this approach requires proxies, anti-detect browsers, multiple accounts, cloaking, and ideally, a team […]

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22 min

Best Trackers for Affiliate Marketing

In order to run profitable advertising campaigns, affiliate marketers need a bunch of different tools: from email marketing services to anti-detect browsers and software for cloaking. However, the most in-demand is another software that allows you to track the results and optimize them — affiliate tracking platforms. Today at 888STARZ Partners blog we’ll explain what […]

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