I’m Dennis Stets, the author behind this blog dedicated to affiliate marketing. With 3+ years of experience in the digital marketing world, I've explored a variety of niches, but my true passion lies in the iGaming industry. Over time, I've honed my skills in GEO-targeted strategies, focusing on the Betting and Gambling verticals. My goal is to help fellow affiliates navigate the complexities of the iGaming niche, providing practical insights and strategies to drive traffic and boost conversions. Whether you're just starting or looking to optimize your campaigns, I aim to share the knowledge needed to succeed in this dynamic and competitive industry.
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Articles from this author: 365
2–5 November 2026 | Rome, Italy SiGMA is back in Rome, and this time the scale is hard to ignore. More than 30,000 people are expected at Fiera Roma, alongside 1,200+ sponsors and exhibitors and hundreds of speakers from gaming, tech, payments, affiliate marketing and other parts of the industry. For affiliates, an event this […]
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16 October 2026 | Amsterdam, Netherlands AFFHUB is taking its affiliate community to Amsterdam this October. Affiliate Imaginaryarium Conf is a one-day event at EXPO Greater Amsterdam built around media buying, traffic, partnerships and, as the name suggests, getting away from the same ideas everyone has already heard a hundred times. The crowd is fairly […]
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29 September – 1 October 2026 | Lisbon, Portugal If you work with betting or casino traffic, SBC Summit is one of those dates worth keeping on the calendar. The Lisbon event is huge — around 40,000 attendees from more than 150 countries, 800 exhibitors and sponsors, and hundreds of speakers are expected in 2026. […]
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RevShare is one of the few models in affiliate marketing where one good player can keep bringing revenue long after the first deposit. That is why many casino affiliates treat it as a way to build passive income, not just close quick payouts. In this guide, 888STARZ Partners team will break down how RevShare works, […]
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In 2026, the biggest challenge is no longer just buying traffic. The real challenge is keeping players inside the product without burning them out with aggressive offers. Betting audiences have become much more sensitive to direct selling. Users see push notifications, banners, promo codes, “urgent” bonuses and casino offers every day. That is why the […]
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In iGaming, you can have a strong creative, the right GEO, a motivated user and a clean landing page — and still lose money at the cashier. The reason is simple: players do not deposit the way the operator wants them to. They deposit the way they are used to paying in their own country. […]
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Influencer marketing in gambling and betting no longer works through a simple “give a blogger a link and wait for deposits” setup. Users see ads every day, platforms are stricter with gambling content, and a direct jump from a stream or social post to an offer often loses part of the audience before registration. That […]
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A 50% Revenue Share sounds pretty straightforward: the player generates revenue, the affiliate gets half, and the brand keeps the other half. But the real economics of the iGaming industry is more complicated. It’s not necessarily because an affiliate program is hiding part of the payout or calculating commissions incorrectly. The main issue is how […]
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888STARZ Partners official website for affiliates has been going through some changes, and now the blog has had a major update too. We’ve refreshed the design, reworked the structure and reorganized the content to make it easier to use — whether you’re just getting started in iGaming or have been working with traffic for years. […]
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Fraud in affiliate marketing is one of those topics people do not like to discuss openly. But the truth is simple: it is better to understand how fraud works than to lose payouts, offers, and your reputation later. This is especially relevant in gambling, where the market is not always strictly regulated and many offers […]
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The online casino vertical is not just about big payouts and opportunities across hundreds of GEOs. It is also about strict moderation, account bans, rejected creatives, wasted budgets, and a lot of time lost on rebuilding your setup. And the worst part? In many cases, problems start because of one careless move: a weak account, […]
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You can be the best media buyer in the world, but if you choose the wrong affiliate program, start working with a sketchy offer, or promote a product with poor conversion and retention rates, your money will go down the drain. In 2026, affiliate marketing is no longer about easy money — it’s about making […]
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It might seem that competition in the gambling industry has practically reached its peak, and the cost per player has skyrocketed. Is that really the case? Today, the winner is the one who has learned to attract not just players, but a loyal audience with a high LTV. Therefore, in this latest article from 888STARZ […]
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Every affiliate marketer has blown their budget at least once trying to apply a working casino strategy to betting (or vice versa). Sound familiar? Choosing between these verticals is a strategic decision determining whether you make money or waste months and thousands of pounds. This article from 888STARZ Partners is a clear action plan that […]
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The esports vs sports debate is no longer hypothetical. By mid-2026, both are mature, billion-dollar markets. This data-driven guide helps experienced affiliates decide where to profit right now. In this article from 888STARZ Partners, we will cover this topic in detail. What are Esports and traditional sports in the affiliate marketing Before comparing conversion rates, […]
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A flashy banner percentage or promises like “top CPA offers for any type of traffic” don’t automatically mean the affiliate program is reliable. The numbers might look tempting, but if the program struggles with retention, hold periods, or transparent reporting, you’re setting traps under your cash flow. What matters today is different: clear metrics, fair […]
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If you ever tried generating traffic to gambling offers, you’ve probably dealt with ad account bans, sky-high click prices, and poor conversion rates. Some affiliates burn through their budgets without even getting a single FTD. More often than not, the problem comes down to one thing: choosing the wrong iGaming traffic source and setting up […]
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In the iGaming market 2026, competitors and big players have already acquired technical software, AI-driven, and 360 analytics, which significantly complicates matters for solo players and small teams. Failure to accept objective realities is equal to defeat. But there is a solution, and this article from 888STARZ Partners will serve as your guide to building […]
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Monetizing your own websites that attract gambling traffic remains one of the most profitable directions in traffic arbitrage. In 2025, this segment continues to grow, especially due to the expansion of online gambling in Tier-2 and Tier-3 countries, the evolution of mobile technologies, and the rise of cryptocurrency payments. But how exactly can you monetize […]
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Push notifications are one of the most effective advertising formats. According to statistics from the Braze platform, properly configured push campaigns in 2026 will increase conversion rates by 25–45%. Since 2009, Apple has introduced classic web push notifications; affiliates have used them extensively to drive traffic. However, over time, web push notifications started to become […]
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High-quality SEO optimization is your chance to attract a powerful stream of organic traffic from search engines. But if you’re a webmaster or have ever managed a website, you know how unpredictable search algorithms can be — pages fail to index, updates disrupt rankings, and traffic issues appear out of nowhere. The key to SEO […]
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Promoting gambling and betting is often associated with gray traffic methods for most users, but even among these, some sources spark intense debate in the affiliate marketing community. One such method is scheme traffic. Although schemes emerged in the early 2000s and many consider the method outdated, some webmasters still use it to generate income. […]
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Imagine you’re a website owner. Your analytics show a surge in traffic, but your ad revenue is flat. That gap between your visitor count and ad impressions is where ad blockers quietly eat your profits. It’s a marketer’s nightmare. In this guide, the 888STARZ Partners team will clearly outline the best strategies for both groups, […]
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A specific tool known as an anti-detect browser is necessary for spreading the iGaming niche across platforms and multi-accounting since it works in a gray area. Today at 888STARZ Partners blog will list the top 10 anti-detect browsers, along with an explanation of what they are, how they operate, and their applications. What Is an […]
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