Dennis Stets

Dennis Stets

I’m Dennis Stets, the author behind this blog dedicated to affiliate marketing. With 3+ years of experience in the digital marketing world, I've explored a variety of niches, but my true passion lies in the iGaming industry. Over time, I've honed my skills in GEO-targeted strategies, focusing on the Betting and Gambling verticals. My goal is to help fellow affiliates navigate the complexities of the iGaming niche, providing practical insights and strategies to drive traffic and boost conversions. Whether you're just starting or looking to optimize your campaigns, I aim to share the knowledge needed to succeed in this dynamic and competitive industry.

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Articles from this author: 365

Dennis Stets

28.09.2026

888 2 min

SiGMA World 2026

2–5 November 2026 | Rome, Italy SiGMA is back in Rome, and this time the scale is hard to ignore. More than 30,000 people are expected at Fiera Roma, alongside 1,200+ sponsors and exhibitors and hundreds of speakers from gaming, tech, payments, affiliate marketing and other parts of the industry. For affiliates, an event this […]

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Dennis Stets

28.09.2026

888 2 min

AFFHUB Affiliate Imaginaryarium Conf 2026

16 October 2026 | Amsterdam, Netherlands AFFHUB is taking its affiliate community to Amsterdam this October. Affiliate Imaginaryarium Conf is a one-day event at EXPO Greater Amsterdam built around media buying, traffic, partnerships and, as the name suggests, getting away from the same ideas everyone has already heard a hundred times. The crowd is fairly […]

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Dennis Stets

25.09.2026

888 2 min

SBC Summit 2026

29 September – 1 October 2026 | Lisbon, Portugal If you work with betting or casino traffic, SBC Summit is one of those dates worth keeping on the calendar. The Lisbon event is huge — around 40,000 attendees from more than 150 countries, 800 exhibitors and sponsors, and hundreds of speakers are expected in 2026. […]

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Dennis Stets

16.09.2026

888 15 min

Smart Cross-Sell in iGaming: How to Strengthen Betting Traffic and Move Part of It Into Slots Without Hurting LTV

In 2026, the biggest challenge is no longer just buying traffic. The real challenge is keeping players inside the product without burning them out with aggressive offers. Betting audiences have become much more sensitive to direct selling. Users see push notifications, banners, promo codes, “urgent” bonuses and casino offers every day. That is why the […]

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Dennis Stets

18.08.2026

888 14 min

Is 50% RS at 888STARZ Partners a Scam? What’s Really Behind This Number

A 50% Revenue Share sounds pretty straightforward: the player generates revenue, the affiliate gets half, and the brand keeps the other half. But the real economics of the iGaming industry is more complicated. It’s not necessarily because an affiliate program is hiding part of the payout or calculating commissions incorrectly. The main issue is how […]

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Dennis Stets

09.07.2026

888 26 min

Affiliate Programs as a Way to Make Money: Cases and Tips

You can be the best media buyer in the world, but if you choose the wrong affiliate program, start working with a sketchy offer, or promote a product with poor conversion and retention rates, your money will go down the drain. In 2026, affiliate marketing is no longer about easy money — it’s about making […]

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888 30 min

Esports vs Sports in Affiliate Marketing: Which Converts Better in 2026

The esports vs sports debate is no longer hypothetical. By mid-2026, both are mature, billion-dollar markets. This data-driven guide helps experienced affiliates decide where to profit right now. In this article from 888STARZ Partners, we will cover this topic in detail. What are Esports and traditional sports in the affiliate marketing Before comparing conversion rates, […]

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Dennis Stets

19.09.2025

888 20 min

How to Choose the Right Casino Affiliate Program in 2026

A flashy banner percentage or promises like “top CPA offers for any type of traffic” don’t automatically mean the affiliate program is reliable. The numbers might look tempting, but if the program struggles with retention, hold periods, or transparent reporting, you’re setting traps under your cash flow. What matters today is different: clear metrics, fair […]

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Dennis Stets

07.05.2025

888 23 min

How to Drive Traffic: Best Sources for Gambling in 2026

If you ever tried generating traffic to gambling offers, you’ve probably dealt with ad account bans, sky-high click prices, and poor conversion rates. Some affiliates burn through their budgets without even getting a single FTD. More often than not, the problem comes down to one thing: choosing the wrong iGaming traffic source and setting up […]

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Ivan Kovtun

17.07.2025

888 13 min

How to Monetize a Website with Gambling Traffic: Top Real Options in 2026

Monetizing your own websites that attract gambling traffic remains one of the most profitable directions in traffic arbitrage. In 2025, this segment continues to grow, especially due to the expansion of online gambling in Tier-2 and Tier-3 countries, the evolution of mobile technologies, and the rise of cryptocurrency payments. But how exactly can you monetize […]

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Ivan Kovtun

16.05.2025

888 11 min

In-Page Push Advertising: The Complete 2026 Guide

Push notifications are one of the most effective advertising formats. According to statistics from the Braze platform, properly configured push campaigns in 2026 will increase conversion rates by 25–45%. Since 2009, Apple has introduced classic web push notifications; affiliates have used them extensively to drive traffic. However, over time, web push notifications started to become […]

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Dennis Stets

31.03.2025

888 13 min

Key SEO Trends in Affiliate Marketing for 2026

High-quality SEO optimization is your chance to attract a powerful stream of organic traffic from search engines. But if you’re a webmaster or have ever managed a website, you know how unpredictable search algorithms can be — pages fail to index, updates disrupt rankings, and traffic issues appear out of nowhere. The key to SEO […]

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Ivan Kovtun

25.06.2025

888 10 min

Scheme Traffic 2026 — What Is It and How Does It Work

Promoting gambling and betting is often associated with gray traffic methods for most users, but even among these, some sources spark intense debate in the affiliate marketing community. One such method is scheme traffic. Although schemes emerged in the early 2000s and many consider the method outdated, some webmasters still use it to generate income. […]

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888 13 min

How to Survive Adblock in 2026: Tips for Gambling Affiliates

Imagine you’re a website owner. Your analytics show a surge in traffic, but your ad revenue is flat. That gap between your visitor count and ad impressions is where ad blockers quietly eat your profits. It’s a marketer’s nightmare. In this guide, the 888STARZ Partners team will clearly outline the best strategies for both groups, […]

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