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Glossary

Dennis Stets

30.05.2025

18 min

Learn the Basics: What is Pop Traffic and How to Monetize It

Let’s talk about pop traffic. You’ve seen the debates: “Is it dead?” — “No, it’s untapped!”. Meanwhile, terms like pop-up, pop-under, and clickunder get thrown around like they’re the same thing (spoiler: they’re not). But here’s the real question: Does this ad format still convert in affiliate marketing? And can it survive the privacy-first, ad-blocker-heavy […]

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Ivan Kovtun

23.05.2025

8 min

What Are Sweepstakes: How to Earn Money with These Offers

Online sweepstakes are an age-old yet highly relevant phenomenon that generates massive revenue for their organizers. Analysts predict that the lottery market’s earnings will grow to. $145 billion by 2025 and $160 billion by 2029, with an average annual revenue growth rate of 2.49%. Affiliates can also tap into the sweepstakes space by driving traffic […]

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Ivan Kovtun

26.03.2025

9 min

The Meaning of URL Postback in Affiliate Marketing

Your traffic is driving in, but brings less profit than expected? Then it’s time to figure out where it’s leaking and how to monetize it to the maximum. Experienced webmasters know: without proper analytics and cutting off non-target users, not only the budget but also the potential of the funnel drains away. The key tool […]

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Ivan Kovtun

21.03.2025

6 min

What is CPC and How Does It Work

Advertising payment models vary: for views, clicks, targeted actions, and so on. But not every option will be equally appropriate — for example, Cost per Click is more suitable for contextual ads. In today’s article, experts from 888STARZ Partners will explain what CPC is, why this model is so popular, and how to reduce the […]

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15 min

SEO Tips for Online Casino Websites

Ever wondered why some companies easily attract clients from search engines, while others remain in the shadows? Achieving results and lead generation requires solid SEO optimization. Today, SEO offers a valuable opportunity to drive substantial organic traffic from search engines. In this article 888STARZ Partners team will look at core strategies and provide essential recommendations […]

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12 min

What is Google AdSense in Affiliate Marketing

The impact of Google AdSense on online marketing and the monetization of iGaming content is undeniable. Major companies like Forbes, Walmart, BBC, NY Times, and millions of others use this service. Through this tool, webmasters can place ads on websites that generate income while seamlessly blending with the overall content. In another valuable article of […]

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9 min

What Is a Baseline in Affiliate Marketing

New webmasters are unfamiliar with a number of terms in affiliate marketing, particularly in the iGaming industry. As a result, while evaluating offer terms, sometimes newbies lack a clear understanding of them. Today, together with 888STARZ Partners, we’ll break down what baseline exactly means and why it is important for affiliate and digital marketing! What […]

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11 min

What is Cloaking in Affiliate Marketing

Experienced webmasters use various tools to automate tasks and attract traffic — in particular, when working with iGaming offers. In this material, which was provided by 888STARZ Partners expert team, you’ll learn what is cloaking and why it is necessary to promote such offers. Let’s get started! What is cloaking First, let’s define the cloaking […]

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15 min

What is ASO

The heightened interest in mobile apps continues its steady growth: according to the Business of Apps, by the end of 2023, the number of downloads exceeded 257 billion (combined with App Store and Play Market).  iGaming apps are one of the most lucrative categories. Unsurprisingly, we get tough competition and it becomes crucial to differentiate […]

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