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optimization

07.02.2025

16 min

Best Paid Traffic Sources: Overview of 5 Platforms for Promoting the iGaming Niche

Traffic is the foundation of affiliate marketing. The core of this industry revolves around moving users from one platform to another, which is how webmasters generate profit. But that raises the question — where does this traffic come from? Affiliates typically attract clients through three types of traffic: organic, free, and paid advertising. Today, on […]

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Dennis Stets

27.01.2025

11 min

How to Optimize an Advertising Campaign in the iGaming Niche

Optimizing a casino advertising campaign is a challenging yet essential step for effectively driving traffic. No affiliates can launch a maximally profitable and successful affiliate marketing iGaming campaigns on the first attempt, as there’s always room to increase its performance and address weak points. However, many newcomers and even experienced advertisers often underestimate the importance […]

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Dennis Stets

22.01.2025

26 min

How to Advertise Betting and Gambling with Push Ads

Newcomers to affiliate marketing often stumble upon blogs, channels, or ads for the latest course and come away thinking that this industry is mostly about promoting sportsbooks and online casinos via Facebook, TikTok, or similar platforms. However, a closer look reveals that this approach requires proxies, anti-detect browsers, multiple accounts, cloaking, and ideally, a team […]

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Daniil Kolesnikov

14.01.2025

22 min

Best Trackers for Affiliate Marketing

In order to run profitable advertising campaigns, affiliate marketers need a bunch of different tools: from email marketing services to anti-detect browsers and software for cloaking. However, the most in-demand is another software that allows you to track the results and optimize them — affiliate tracking platforms. Today at 888STARZ Partners blog we’ll explain what […]

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Daniil Kolesnikov

20.12.2024

14 min

Common Mistakes in Affiliate Marketing

In affiliate marketing, massive amounts of money circulate — experienced webmasters run successful advertising campaigns , earning tens of thousands of dollars. Because of this, affiliate marketing attracts the attention of many enthusiastic beginners who also aim to grab a big profit. However, in pursuit of large earnings, they make numerous affiliate marketing mistakes, launching […]

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Daniil Kolesnikov

12.12.2024

19 min

How to Promote Online Casinos in Tier 2 GEOs

Geo-targeting is one of the key aspects in affiliate marketing. The success of your ad campaign and, consequently, your profit, largely depend on the region you choose. Interestingly, many webmasters focus on Tier 2 countries — a general category for nations with transitional economies, moderate income levels, and emerging markets. Tier 2 is a mixed […]

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Daniil Kolesnikov

18.11.2024

15 min

SEO Tips for Online Casino Websites

Ever wondered why some companies easily attract clients from search engines, while others remain in the shadows? Achieving results and lead generation requires solid SEO optimization. Today, SEO offers a valuable opportunity to drive substantial organic traffic from search engines. In this article 888STARZ Partners team will look at core strategies and provide essential recommendations […]

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Daniil Kolesnikov

18.11.2024

13 min

How to Drive iGaming Traffic on TikTok

In the era of WebView apps and strict Facebook policy, affiliates found themselves looking more at alternative traffic sources to run ad campaigns. One answer to the question «where to go off Facebook?» has beсome TikTok. At 888STARZ Partners we’ve decided not to stand aside, and today we will share how to drive traffic to […]

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Daniil Kolesnikov

12.11.2024

12 min

What is Google AdSense in Affiliate Marketing

The impact of Google AdSense on online marketing and the monetization of iGaming content is undeniable. Major companies like Forbes, Walmart, BBC, NY Times, and millions of others use this service. Through this tool, webmasters can place ads on websites that generate income while seamlessly blending with the overall content. In another valuable article of […]

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Daniil Kolesnikov

12.11.2024

9 min

What Is a Baseline in Affiliate Marketing

New webmasters are unfamiliar with a number of terms in affiliate marketing, particularly in the iGaming industry. As a result, while evaluating offer terms, sometimes newbies lack a clear understanding of them. Today, together with 888STARZ Partners, we’ll break down what baseline exactly means and why it is important for affiliate and digital marketing! What […]

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Daniil Kolesnikov

08.11.2024

22 min

Best AI Tools for Affiliate Marketing

Artificial intelligence (AI) is a cutting-edge tool whose power is no longer in doubt. In 2023, approximately 254 million unique users turned to AI for assistance, and by the end of 2027, this number is expected to double. It’s no surprise that it is increasingly being used in various fields, including affiliate marketing. With the […]

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Daniil Kolesnikov

07.11.2024

23 min

How to Do Affiliate Marketing on Instagram

Instagram is a highly profitable source of traffic in affiliate marketing, and that’s the main reason why many webmasters use it. In April 2024, the audience of this social network reached the mark of 2 billion users and continues its steady growth. Through Instagram you can run both conditionally free traffic and launch paid advertising […]

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